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Q&A With TL Cross

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TL Cross
Project Director, Informa Research Services, Inc.
Location: Valley Village, CA United States
Joined: Apr 5th, 2011

About (request update)

I am a market researcher with over 20 years of experience in marketing research, and hold a Masters Degree in Business Administration from Woodbury University. Throughout my career, I have worked with leading researchers, including Burke Marketing Research, Strategic Marketing Research, RAND, UCLA, OTX, Kantar Operations/DR Added-Value, and Informa Research Services managing field operations, customer and employee satisfaction research, government compliance, segmentation studies, ad test/concept surveying, grant writing and public policy data collection. I have also worked as an independent consultant, assisting clients in the interpretation of research results and formulation of marketing strategy. My interests include world peace, reading murder mysteries, traveling both outside of the US and to all 50 states, and collecting recipes I will probably never make�.

Current Whereabouts:

Museums, murder mysteries and historical theater preservation.

Life & Professional Aspirations:

�There is always something to do. There are hungry people to feed, naked people to clothe, sick people to comfort and make well. And while I don�t expect you to save the world, I do think it�s not asking too much for you to love those with whom you sleep, share the happiness of those whom you call friend, engage those among you who are visionary and remove from your life those who offer you depression, despair and disrespect.� ~ Nikki Giovanni

Education (request update)

Texas Southern University class of 1984

Undergrad Major:

Claim To Fame:

I am a graduate of UC and while living in Houston, I attended a Marketing Research Methodologies seminar at Texas Southern. I've been in marketing research ever since!

Most Memorable Moment:

The great friendships that continue to this day.

Experience

I currently work with Informa Research Services, Inc. as Project Director
I have 25 years of experience working in the Advertising/Marketing/Public Relations industry.

Project Director, Market Intelligence | Informa Research Services, Inc.
From January 2008 to April 2010 • 2 year(s)
Direct contact for clients during planning, data collection and delivery stages of multiple financial institutions via mystery shop programs, managing contracts worth approximately $1M in revenue.

Manager, Research Operations | MarketCast
From June 2007 to November 2007 • 0 year(s)
Managed field operations for a $22M marketing research firm servicing the global entertainment industry, implementing multiple national data collection projects weekly.

Project Manager, Field Operations | Kantar Operations
From June 2006 to June 2007 • 1 year(s)
Single point of contact for stakeholders during pre-field, data collection and delivery stages of consumer packaged goods marketing research, managing project cost estimation and survey design.

Research Manager | Online Testing Exchange
From February 2004 to April 2006 • 2 year(s)
Designed, organized and managed online quantitative research focused on consumer response to various advertising mediums such as copy testing, market segmentation, and concept testing.

Staff Research Associate | University of California, Los Angeles
From February 1994 to July 2001 • 7 year(s)
Assisted in preparation and development of funding proposals, coordinated fellowship and research grants award process.

Research & Development Manager | University of California, Los Angeles
From February 1994 to July 2001 • 7 year(s)
Responded to RFPs coordinating development of research proposals, functioned as Program Administrator for 100K pre/postdoctoral fellowships and research grant program.

Research Consultant | University of California, Los Angeles
From February 1994 to July 2001 • 7 year(s)
Planned and executed quantitative and qualitative data collection, analyzed customer and employee satisfaction data.

Project Manager | University of California, Los Angeles
From February 1994 to July 2001 • 7 year(s)
Managed the BruinCard Utilization Project, a multi-faceted marketing and marketing research campaign reaching 65,000 students, faculty and staff.

Tabulations Specifications Writer | Ca Walker & Associates
From September 1993 to February 1994 • 1 year(s)
Developed and modified CATI script building for The Disney Channel bi-annual marketing research survey, programmed statistical tables using UNCLE.

Data Reduction Supervisor | RAND
From March 1992 to August 1993 • 1 year(s)
Trained and supervised staff of 20+ in survey preparation, editing and coding of public policy research questionnaires.

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Guestbook Comments

	"There is one quality that one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it. " -- Napoleon Hill Tagged by TL Cross on 04/05/2011

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