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Q&A With Taylor Robinson

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Taylor Robinson
Media & Social Manager, USAA
Location: Charlotte, NC United States
Joined: Oct 27th, 2011

About (request update)

Genuine | Supportive | Data-Driven | Strategic | Continuous Learner | Team Player

I am a results-driven digital marketing professional with a strong track record of efficient budget management for search and digital advertising. Recently, I managed $17.8MM in paid search spend across 6 lines of business. I was able to lead the restructure of 12 paid search accounts in a month, collaborating with the agency team and enablement. Leading to a 35% increase in efficiencies and better alignment with industry best practices.

Education (request update)

Elizabeth City State University class of 2014

Undergrad Major: Business Administration

Campus Organization:

Delta Sigma Theta

University of NC at Greensboro class of 2016

Grad Major: Business Administration

High School: Currituck County High School in Barco, NC class of 2009

Experience

I currently work with USAA as Media & Social Manager
I have 10 years of experience working in the Advertising/Marketing/Public Relations industry.

Media & Social Marketing Manager I â Paid Search | USAA
From February 2024 to Current • 2 year(s)
Managed $17.8MM in paid search spend across 6 lines of business and led restructure of 12 paid search accounts resulting in 35% increase in efficiencies.

Senior Paid Search Analyst | ROI Revolution Inc.
From April 2022 to January 2024 • 2 year(s)
Managed $3M in client budget for search and digital advertising, established relationships with 8 clients and collaborated with teams to develop innovative digital marketing strategies.

Paid Search Analyst | ROI Revolution Inc.
From July 2019 to April 2022 • 3 year(s)
Efficiently managed $400k+ in monthly ad spend across multiple clients in various industries, consistently exceeded revenue targets through growth-focused paid search strategies.

Medical Services Associate â Team Lead | Conduent, Inc.
From October 2017 to July 2019 • 2 year(s)
Managed 30-40 inbound calls daily for pharmaceutical company conducting financial evaluations, developed comprehensive training sessions for 50 new hires.

Marketing Coordinator/Asst. to Owner | Bee Flawless Salon & Hair Boutique
From October 2016 to August 2017 • 1 year(s)
Utilized CRM software to improve client communications and strategically planned integrated promotions leading to 15% increase in overall sales.

Marketing Intern | VF Corporation, Wrangler Jeanswear
From March 2016 to July 2016 • 0 year(s)
Supported Western and Specialty marketing teams with promotional activities, tracked media campaigns and coordinated photo shoots for catalogs.

Marketing Intern | SBTDC, NC Procurement Technical Assistance Center
From January 2016 to May 2016 • 0 year(s)
Worked with small business owners on value-added projects, created email marketing campaigns and organized customer data across 8 southeastern states.

Executive Team Leader Intern-Human Resources | Target
From June 2015 to August 2015 • 0 year(s)
Summer HR internship assisting with hiring, staffing, scheduling, training and leadership management for 140+ team members in retail environment.

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