Featured Member: Shelby Edmond on HBCU CONNECT!

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Shelby Edmond
N/A, N/A
Location: Hyattsville, MD
Joined: Feb 27th, 2013

About (request update)

Education (request update)

Howard University class of 2014

Undergrad Major: Marketing

Howard University class of

Grad Major:

Experience

I currently work with N/A as N/A
I have 6 years of experience working in the Other industry.

MBA Strategic Consultant Intern | Office of the Deputy Mayor for Planning and Economic Development
From July 2013 to April 2014 • 1 year(s)
Formulated marketing plan to rebrand DC and analyzed Creative Industries sector to promote job growth and attract businesses.

GMC Brand Consultant | General Motors
From January 2013 to May 2013 • 0 year(s)
Conducted consumer insights research and analyzed GMC positioning to identify differentiation opportunities.

MBA Global Brand Development Consultant | Lilly China, Eli Lilly
From January 2013 to May 2013 • 0 year(s)
Established financial feasibility for new generic insulin product and developed marketing strategies for lower tier cities.

Senior E-Commerce Inventory Analyst | JCPenney
From July 2011 to June 2012 • 1 year(s)
Managed e-commerce inventory and sales trends, achieving 8% sales gain and 10% increase in pre-season online sales.

Senior Inventory Analyst | JCPenney
From July 2010 to June 2011 • 1 year(s)
Analyzed weekly POS data to identify trends and managed logistics during marketing events, reducing inventory costs by 9%.

Assistant Buyer | JCPenney
From June 2006 to July 2010 • 4 year(s)
Led cross-functional teams in product business strategies and maintained detailed assortment plans for national and private brand categories.

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