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Q&A With Erica Mines

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Erica Mines
Senior Account Executive, The Walt Disney Company
Location: New York, NY United States
Joined: Mar 17th, 2013
About   (request update)
Education   (request update)
Spelman College class of 2009
Undergrad Major: Economics
Spelman College class of
Grad Major:
Experience
I currently work with The Walt Disney Company as Senior Account Executive
I have 4 years of experience working in the Broadcasting/Public Communications industry.
Senior Account Executive | The Walt Disney Company
From March 2022 to Current • 4 year(s)
 Drive multi-media revenue across Disney platforms including Hulu, ESPN+, Disney+, working with major retailers to create digital marketing strategies resulting in $500K revenue increase.
Senior Inside Opportunity Manager | Accenture
From March 2021 to March 2022 • 1 year(s)
 Onboard new clients to Snapchat platform and develop digital media plans for SMB marketing campaigns, resulting in $1M+ revenue.
National Account Executive | Outfront Media Group
From March 2017 to March 2021 • 4 year(s)
 Manage team of 5 Account Executives and place Out of Home advertising buys for enterprise clients including Home Depot, Salesforce, and Pepsi.
Local Account Executive | Outfront Media Group
From October 2016 to March 2017 • 1 year(s)
 Develop strategic media marketing plans for clients and secured $150K in revenue as first-year sales representative.
Sales Representative | WebMD
From October 2015 to October 2016 • 1 year(s)
 Conduct market research for RFPs/media plans and work with Integrated Marketing team to develop cross-channel campaigns.
Digital Media Planner | WebMD
From May 2014 to September 2015 • 1 year(s)
 Oversee full sales process for clients including $13M Gilead-Harvoni program and manage media campaigns from beginning to completion.
Digital Sales Coordinator | ABC Television Networks
From January 2012 to May 2014 • 2 year(s)
 Collaborate with Account Executives on major accounts and manage commercial inventory with contracts ranging from $300K to $67M.
Television Network Sales Assistant | ABC Television Networks
From September 2009 to December 2011 • 2 year(s)
 Support Account Executives on major accounts and maintain client relationships with advertising agencies throughout NYC area.
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