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Q&A With Lisa Franklin

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Lisa Franklin
Senior Marketing Manager, Competitive Strategy & Multicultural Marketing, Microsoft Corporation
Location: Harrisburg, NC United States
Joined: Oct 2nd, 2013

About (request update)

Biography
Lisa Franklin
Senior Marketing Manager, Microsoft Advertising
Sales Strategy & Multicultural Marketing
Lisa Franklin is a Senior Marketing Manager for Microsoft Advertising. She is responsible for managing competitive initiatives and multicultural marketing strategy for the US. With over six years in the digital space, Lisa has held several marketing roles with Microsoft Advertising including serving as the Trade Marketing Lead for Windows Live Hotmail, Messenger, and MSN Video. She also led trade marketing activities for syndicated partnerships such as CNBC.com, Wonderwall, Facebook, Massive, and FoxSports. Prior to joining Microsoft Advertising, Lisa spent two years as a Marketing Manager for Microsoft�s Enterprise & Support Services.
Prior to joining Microsoft, Lisa had stints at Marriott International, Florida State University and Long & Foster Real Estate. With over 12 years of marketing and sales experience, Lisa has built a career on recognizing new markets, developing strategies to reach those markets, facilitating pitch perfect marketing and advertising campaigns and consistently achieving extremely successful results.
Lisa Franklin is a native of Mitchellville, Maryland. She earned both her BBA (1999) and MBA (2005) in Marketing from Howard University.

Education (request update)

Howard University class of 2005

Undergrad Major: Business Administration

Claim To Fame:

Launched Microsoft Advertising Multicultural story Panel and speaking engagements defining the "new" multicultural consumer who is defined less by race and ethnicity and more by passion points and interests.

Experience

I currently work with Microsoft Corporation as Senior Marketing Manager, Competitive Strategy & Multicultural Marketing
I have years of experience working in the Advertising/Marketing/Public Relations industry.

Senior Marketing Manager for Advertising & Online-Compete | Microsoft Corporation
From January 2009 to Current • 17 year(s)
Manage team of four, administering P&L of $500K. Orchestrate business strategy for digital and online spaces through content creation, communication plans and competitive intelligence initiatives.

Lead Product Marketing Manager for Digital Advertising â MSN.com | Microsoft Corporation
From January 2007 to January 2009 • 2 year(s)
Guided development of go-to-market campaigns for digital products and maintained strategic partnerships with Facebook, CNBC.com, and Digg.com.

Relationship Marketing Manager â Enterprise & Support Services | Microsoft Corporation
From January 2005 to January 2007 • 2 year(s)
Drove market penetration into enterprise space through strategic field programs and campaigns while administering full P&L and developing branding guidelines.

Director â College Reach Out Program | Florida State University
From January 2001 to January 2003 • 2 year(s)
Helmed marketing efforts for pre-collegiate programming, led design of collateral materials, and administered $180K budget while managing 17 staff members.

Real Estate Agent | Long & Foster Realtors
From January 2000 to January 2001 • 1 year(s)
Handled all aspects of property rental, buying, and sales while managing relationships with escrow companies, lenders, and inspectors.

Sales Manager | Marriott International
From January 1999 to January 2000 • 1 year(s)
Boosted hotel group sales via new account solicitation and relationship building with government and association markets while managing on-site meeting activities.

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