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Q&A With Cheryl Mitchell

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Cheryl Mitchell
CEO, Your Business Ninja
Location: Jose, CA United States
Joined: May 20th, 2015

About (request update)

Cheryl Mitchell is focused on growing businesses. Working with leaders, employees and managers in the early and later stages of business development, she gives them a no-nonsense, no-excuses plan with support to serve their customers, make money and have fun in the process! Her combination of finance and strategic marketing background and corporate and start-up experience give her a unique ability to bridge the gap between practice and theory in plain English.

Cheryl is a numbers geek and a strategist� undergraduate Finance Degree from University of WI Madison, and an MBA from MIT�s Sloan School of Management.

Her previous employment in marketing and finance includes three very successful startup exits within Medical Device Technology. All three of the companies have been acquired by multi-billion dollar multi-nationals after their own successful IPOs.

Education (request update)

University of Wisconsin-Madison class of 1990

Undergrad Major: Finance

Claim To Fame:

Cheryl has expanded her advisory services to become a Certified Business advisor with the Silicon Valley SBDC. This Small Business Development Center is focused on helping underserved businesses gain access to capital, create jobs, preserve jobs and have a positive economic and social impact within Silicon Valley California.

Experience

I currently work with Your Business Ninja as CEO
I have years of experience working in the Consulting Services industry.

CEO/Lead Consultant | Your Business Ninja
From January 2010 to Current • 16 year(s)
Marketing strategy and market development projects for medical technology, apparel, and local service companies. Conducted product planning, customer development, and strategy development for early stage to multi-national corporations.

Marketing Management | AsthmaRx
From January 2006 to December 2009 • 3 year(s)
Program/Project Manager leading Operations and Quality Groups through Master Validation Process Plan. Developed marketing plans and budgets, managed product development research and focus groups.

Marketing Management | Kyphon
From January 2001 to December 2005 • 4 year(s)
Sole Marketing representative for senior management team responsible for $12.5M patent portfolio in-licensing. Managed product launches and supported 100% revenue growth for two consecutive years.

Marketing Management | Perclose
From January 1999 to December 2001 • 2 year(s)
Designed economic studies validating cost savings, obtained reimbursement codes, and organized sales training programs. Contributed to 60% increase in annual revenue through training over 200 field staff.

Strategic Planning, Financial Planning & Analysis | Baxter Healthcare Corporation
From January 1991 to December 1997 • 6 year(s)
Led forecasting and financial planning for largest division, conducted strategic assessments of new business opportunities. Developed ROI analysis models for marketing programs and budget allocation.

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