Featured Member: Chauncie Burton on HBCU CONNECT!

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Q&A With Chauncie Burton

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Chauncie Burton
Consultant, Freelance
Location: Chicago, IL United States
Joined: Mar 15th, 2016

About (request update)

Education (request update)

Howard University class of 2003

Undergrad Major: Advertising

Experience

I currently work with Freelance as Consultant
I have years of experience working in the Advertising/Marketing/Public Relations industry.

Freelance Brand Marketing Director | Self-Employed
From January 2016 to Current • 10 year(s)
Oversee product development, packaging, social media & digital marketing strategies while managing brand partnerships & retail execution.

Midwest Account Director | Time Inc.
From June 2012 to December 2015 • 3 year(s)
Managed client portfolio revenue through integrated marketing strategies, secured $1.1MM in incremental revenue and developed new business across the Midwest for ESSENCE brand.

Associate Digital Strategy Director | Starcom MediaVest
From September 2010 to June 2012 • 2 year(s)
Led team of 7 to implement digital marketing strategies for Jim Beam brands, managed social media campaigns and evaluated channel effectiveness.

P&G Contact Activation Supervisor | Starcom Worldwide
From September 2008 to September 2010 • 2 year(s)
Developed marketing strategy for P&G products, negotiated media buys and partnership opportunities generating over $2M in savings.

Marketing Director | VIBE Media Group
From May 2006 to August 2008 • 2 year(s)
Managed Fortune 500 branding events and experiential marketing strategies, generating over $2M in additional advertising revenue.

Field Market Manager | US Marketing and Promotions
From February 2006 to January 2008 • 2 year(s)
Delivered marketing leadership for urban account management across NYC, increasing sales by 30% through promotional campaigns.

Assistant Brand Development Manager | Time Inc.
From August 2004 to May 2006 • 2 year(s)
Employed strategic branding efforts achieving 27% incremental sales and managed ESSENCE Music Festival communications driving 600M impressions.

Marketing Partnership Associate | National Basketball Association
From July 2003 to August 2004 • 1 year(s)
Planned multi-million dollar NBA & WNBA marketing partnerships and coordinated stakeholder engagements with major brands like Verizon and McDonald's.

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