I'm Dralen M. Lee, a professional with over four years of experience in strategic planning, digital marketing, program coordination, and consulting. I am dedicated to optimizing creative processes and enhancing stakeholder engagement. I reside where "art" and "science" collide.
My career journey has been marked by successful stints in various industries where I led digital strategies, managed complex projects, and built strong relationships with clients and partners.
I am passionate about supporting creative minds, I strive to provide them with the resources and training needed to thrive in a fast-paced world. I bring a comprehensive skill set to any endeavor aimed at fostering creativity and innovation - I won't stop until every artist knows their truth.
Current Whereabouts:
I envision myself as a thought leader in Creative Strategy and Brand Development, where I focus on building authentic brand identities that resonate with diverse audiences. My expertise in visual design, marketing strategy, and multicultural advocacy enables me to provide valuable insights on fostering inclusivity within the creative economy. Additionally, my commitment to education, particularly through my involvement with HBCUs and EdTech initiatives, allows me to explore how technology can reshape higher education and empower Black learners. My passion for youth advocacy and support for underrepresented communities further fuels my dedication to bridging gaps and creating opportunities for the next generation of creatives.
Life & Professional Aspirations:
I aspire to be at the intersection of creativity and operations, leading innovative creative processes that enhance collaboration within organizations. My goal is to develop and implement operational frameworks that allow creative teams to thrive and produce their best work. I want to bridge the gap between creative and operational teams, ensuring that ideas are not only generated but also executed effectively. By creating strategies that leverage creative thinking to solve complex operational challenges, I aim to enhance productivity and drive business success.
I’m passionate about empowering creative professionals, helping them navigate the operational aspects of their work by providing the tools and resources they need to balance their artistic vision with practical execution. Ultimately, I aspire to be a change agent within organizations, promoting the importance of aligning creativity with operational goals and influencing a culture that embraces creativity as a vital component of success.
Developing Strategic Solutions: You aspire to create strategies that leverage creative thinking to solve complex operational challenges. By applying innovative approaches to problem-solving, you aim to enhance productivity and drive business success.
Empowering Creative Professionals: You want to support and mentor creative individuals, helping them navigate the operational aspects of their work. By providing them with the tools and resources they need, you aspire to empower them to balance their artistic vision with practical execution.
Driving Change in Organizations: Ultimately, you aim to be a change agent within organizations, promoting the importance of aligning creativity with operational goals. You aspire to influence organizational culture, encouraging a mindset that embraces creativity as a vital component of operational success.
My name is Dralen Lee, a Chicago native with a passion for creativity and innovation. I attended Alabama State University, where I served as the NAACP president, Mr. Collegiate 100, and proudly joined Alpha Phi Alpha Fraternity, Incorporated. During my time in college, I interned as an Account Management Summer Intern at BBDO Worldwide in New York, refining my skills in strategic planning and client management. My creativity and dedication to building authentic relationships have fueled my journey and continue to shape my professional pursuits.
Most Memorable Moment:
My most memorable moment was when I crossed into Alpha Phi Alpha Fraternity, Incorporated and attended the Congressional Black Caucus with Alabama State University. It was my first time in Washington, D.C., and I instantly loved the energy of the city. One highlight was visiting the National Museum of African American History and Culture, where I shared some heartfelt moments with my peers. We returned to campus with powerful stories and new perspectives that inspired change.
Program Coordinator Strategy & Operations|
UNCF
From March 2024 to Current • 2 year(s)
As a Program Coordinator at UNCF, your responsibilities would include managing the day-to-day operations of assigned programs, ensuring that all aspects run smoothly and efficiently. This role typically involves working closely with team members and stakeholders, coordinating program logistics, organizing events, tracking deliverables, and maintaining communication with participants and partners.
Senior Account Executive|
Authentique Agency
From June 2023 to October 2024 • 1 year(s)
As a Senior Account Executive at Authentique Agency, I led client relationships and drove the execution of integrated marketing campaigns, ensuring that client goals were met with strategic, creative solutions. I was responsible for managing key accounts, collaborating with internal teams, and delivering impactful marketing strategies that resonated with diverse audiences.
Senior Account Executive|
Authentique Agency
From June 2023 to October 2024 • 1 year(s)
As a Senior Account Executive at Authentique Agency, I led client relationships and drove the execution of integrated marketing campaigns, ensuring that client goals were met with strategic, creative solutions. I was responsible for managing key accounts, collaborating with internal teams, and delivering impactful marketing strategies that resonated with diverse audiences.
Contract Visual Designer|
Antidote Agency
From January 2024 to April 2024 • 0 year(s)
As a Contract Visual Designer at Antidote, I played a key role in bringing the brand and products to life visually. Antidote supported SaaS companies with its social-first framework, helping them build stronger connections and engagement on social media platforms. In this role, I was responsible for creating eye-catching and engaging visuals that reflected the energy and innovation of the brand across various digital channels.
Solutions Consultant|
Salesforce.com
From November 2020 to June 2023 • 3 year(s)
As a Solutions Consultant at Salesforce, I worked closely with clients to understand their business challenges and delivered tailored solutions using the Salesforce platform. My role was pivotal in bridging the gap between customer needs and Salesforce's technology, ensuring seamless implementations that drove business value.
