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Q&A With Michelle Tackabery

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Michelle Tackabery
Graduate Assistant, North Carolina Central University

Location: Durham, NC United States
Joined: Nov 11th, 2020
About   (request update)
Current Whereabouts:
digital library, community archives, data curation, knowledge management, digital asset management, project management, digital marketing, SEO, SEM, social media, academic research in the library and information sciences
Education   (request update)
N Carolina St Univ class of 2009
Undergrad Major: Technical Writing
North Carolina Central University class of 2021
Grad Major: Library Science
Experience
I currently work with North Carolina Central University as Graduate Assistant
I have 12 years of experience working in the Information Technology industry.
Graduate Assistant | North Carolina Central University
From August 2019 to Current • 7 year(s)
Academic research, writing, content marketing, social media, and internet marketing. Blog, web, user workflow, and help documentation writing, editing, and publishing.
Content Marketing Manager, IBM Power Systems | IBM
From May 2018 to December 2018 • 0 year(s)
Deliver optimized content for Enterprise AI solutions marketing assets. Create and update audience personas and analyze content performance.
Merchandising Manager, eCommerce Content Strategy | DoubleBlaze Consulting
From July 2017 to April 2018 • 1 year(s)
Revitalized Lenovo SMB Program content and assets. Created product, customer service, help and legal copy for NA eCommerce.
Senior Content Marketing Strategist and Web Writer | Alliance of Professionals and Consultants
From February 2017 to May 2017 • 0 year(s)
Managed and improved web and mobile pages via CMS. Improved click-through rate from 3-6% to average of 50%.
Director of Affiliate Partnerships | MV3 Marketing
From August 2016 to December 2016 • 0 year(s)
Generated 20 new affiliate partners via paid, organic, social and email. Created content marketing strategies for four new clients.
Director of Marketing | Accelogix
From July 2015 to July 2016 • 1 year(s)
Created new marketing programs achieving 3,000% growth in website traffic. Generated $7M in new sales leads.
Senior Content Marketing Specialist | Progress
From January 2013 to December 2015 • 2 year(s)
Strategized, developed and promoted corporate and external brands. Achieved 8000+ downloads of Gartner Magic Quadrant report.
Senior Web Writer / Project Lead | IBM
From January 2008 to December 2013 • 5 year(s)
Produced complex messaging deliverables for business units, partners and clients. Achieved 98% client satisfaction and efficiency rates.
Manager, Interactive Marketing | Law Offices of James Scott Farrin
From January 2004 to December 2007 • 3 year(s)
Increased website traffic 1600% between 2004 and 2007. Generated $1M in potential revenue from mass tort personal injury cases.
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Guestbook Comments
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Tagged by Ralph White on 05/11/2021  
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