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T'kheya Yisrael
Senior Account Strategist; Digital Ads Strategy - Lead Generation, Google
Location: New York, NY United States
Birthday: Jun 18th
Joined: Dec 10th, 2020

About (request update)

Driven Digital Advertising Strategist with 8+ years experience in sales and marketing and a passion for solving complex business challenges. Proven track record of success in managing a 9-figure annual portfolio and driving exponential revenue growth for enterprise clients across diverse industries, including B2B, SaaS, Finance, Education, and Finance. Possessing a deep understanding of full-funnel and performance marketing, coupled with expertise in multi-channel advertising solutions, I excel at cultivating strong C-suite relationships, leveraging data-driven insights to identify client needs, and developing tailored strategies that exceed business objectives across profits, brand awareness, and lead generation.

Current Whereabouts:

Mentoring young POC professionals and students with entry level career counseling; Activism; Graphic Design

Website:

https://www.linkedin.com/in/tkheya-yisrael/

Education (request update)

Suny at Stony Brook class of 2019

Undergrad Major: Biochemistry

Campus Organization:

Delta Sigma Theta

Claim To Fame:

Created a counsel of 29+ student organizations and departments to implement programs geared towards minority students� advancement and success; Assisted in forming a sponsorship program for financially insecure students to provide year-round housing, raising more than $21,000 for the first year of use; Spearheaded the rebranding of the campus food pantry, increasing inventory and usage by 62% and 43%, respectively to provide meals for those facing food insecurity

Most Memorable Moment:

59th Annual Commencement Speaker; Distinction of Excellence Award for Campus Involvement; Dr. William McAdoo Memorial Scholarship for Diversity & Inclusion

High School: Brooklyn Technical High School in Broolyn, NY class of 2014

Experience

I currently work with Google as Senior Account Strategist; Digital Ads Strategy - Lead Generation
I have 3 years of experience working in the Sales industry.

Senior Account Strategist; Digital Ads Strategy - Lead Generation | Google
From May 2022 to Current • 2 year(s)
As a Senior Account Strategist at Google, I manage an 9-figure annual portfolio, partnering with clients to strategically scale their digital marketing efforts. My expertise in full-funnel and performance marketing, and keen understanding of client pain points across diverse industries have allowed me to tailor specific solutions to their unique needs. With 2+ years in Lead Generation, I�ve been able to leverage strong relationship building and a foundation of data driven decision making to drive exponential revenue growth and lead volume for my clients. 𝗦𝗸𝗶𝗹𝗹𝘀 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 🤝🏾 C-suite & Stakeholder Management: Serves as a trusted advisor to senior stakeholders & decision makers to highlight company value through strategic partnerships and client-centric solutions, leveraging industry insights, consumer trends, and product data to differentiate and position products/services, inform sales strategies, and quantify opportunities 💡 Client & Industry Expertise: Deeply understands the nuances of various products and services, including competitor offerings, utilizing expert questioning techniques and impactful insights to uncover client needs and showcase Google's competitive advantage 🔗 Cross-Functional Collaboration: Partners with auxiliary teams and growth leaders to navigate complex stakeholder dynamics, identifying clear paths forward, and proactively addressing challenges to drive client buy-in 📈 Data-Driven Decision Making: Delivers actionable recommendations that align with client needs and objectives, drawing on targeted data and a deep understanding of their unique challenges to clearly articulate Google's competitive advantage and showcase advanced use cases

Enterprise Partner Manager, Uber Eats | Uber Technologies, Inc
From December 2021 to May 2022 • 1 year(s)
- Managed a $15M portfolio across 15 partnerships with national restaurant conglomerates, increasing contract renewals 24% and offer opt-in rates by 72% across H1 �22 - Increased average merchant order value 31% y/y across merchants through co-branded marketing initiatives focused on deal redemptions and upselling initiatives - Collaborated with data leads to improve operational efficiency for franchisees through POS integration, user-focused in-app optimization, and increased audience targeting

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