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Q&A With Karina Vigo

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Karina Vigo
Senior Account Manager, Oracle Advertising
Location: Rutherford, NJ United States
Joined: Dec 16th, 2021
About   (request update)
Education   (request update)
Rutgers Univ-Newark class of 2008
Undergrad Major: Marketing
Experience
I currently work with Oracle Advertising as Senior Account Manager
I have years of experience working in the Advertising/Marketing/Public Relations industry.
Senior Account Manager, CPG & Retail | Oracle Advertising
From February 2022 to February 2024 • 2 year(s)
 Managed 30 CPGR & Retail accounts, owned client KPIs, and designed marketing initiatives supporting Lifecycle, Acquisition, and Retention strategies that resulted in growth of Digital programs.
Director of Growth & Strategy | HWY61
From September 2019 to December 2021 • 2 year(s)
 Transformed strategic operating model, delivered £200K+ in organic revenue by securing client sponsorship, and led team of 8 including freelance producers and content managers.
Digital & Social Media Marketing Strategist | Televisaunivision
From July 2016 to August 2019 • 3 year(s)
 Delivered revenue exceeding $5M by building customer relationships and executing successful digital advertising campaigns using digital-first approach.
Content Producer | ESPN International
From January 2016 to January 2016 • 0 year(s)
 Content production for ESPN International division.
Digital Content Manager | Title Fight Media
From January 2015 to January 2015 • 0 year(s)
 Managed digital content operations and strategy.
Online News & Social Media Editor | RNN-TV News
From January 2014 to January 2014 • 0 year(s)
 Edited online news content and managed social media presence.
Digital News Writer | WABC-TV Eyewitness News
From January 2013 to January 2013 • 0 year(s)
 Wrote digital news content for WABC-TV news platform.
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