Featured Member: Shirley Hudson on HBCU CONNECT!

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Q&A With Shirley Hudson

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Shirley Hudson
Director, Marketing & Business Development, AMSA Creative Marketing
Location: Baltimore, MD
Joined: Jan 6th, 2022

About (request update)

Education (request update)

Morgan State University class of 2013

Undergrad Major: Public Relations

Experience

I currently work with AMSA Creative Marketing as Director, Marketing & Business Development
I have years of experience working in the Advertising/Marketing/Public Relations industry.

Head of Marketing & Business Development | AMSA Creative Marketing
From September 2023 to Current • 3 year(s)
Led business development initiatives resulting in 108% increase in agency revenue and acquisition of over $XM in net new business contracts, growing agency headcount by 125% in first six months.

Senior Marketing & Communications Consultant | AMSA Creative Marketing
From June 2021 to September 2023 • 2 year(s)
Led comprehensive marketing and communications strategies for diverse client projects, securing $XXX thousand in new business for the agency.

Senior Manager, Paid Marketing | Instacart
From May 2022 to August 2023 • 1 year(s)
Successfully led Paid Social team in driving $XX.XM in paid social-attributed revenue (+444% YoY) at profitable ROAS, managed $XX Million budget and three direct reports.

Performance Marketing Manager | Paula's Choice
From April 2021 to January 2022 • 1 year(s)
Led paid social strategy for domestic and global markets, drove performance efficiencies including 38% increase in conversion rate and 17% increase in ROAS within first month.

Associate Director, Social Media | OneMain Financial
From May 2020 to April 2021 • 1 year(s)
Managed OneMain's paid social media campaigns including $2.5M budget, tracking, asset creation, and reporting while developing comprehensive analytics dashboard.

Integrated Marketing Campaign Manager | OneMain Financial
From May 2020 to April 2021 • 1 year(s)
Partnered with business intelligence and channel managers to complete opportunity sizing and establish KPI tracking for campaign execution and optimization.

Insights Supervisor/Digital Marketing Senior Analyst | Accenture Interactive
From July 2019 to May 2020 • 1 year(s)
Provided thought leadership and strategic insight to Fortune 500 clients including Volkswagen US, Barilla US, and New York Life through comprehensive reporting and digital performance analysis.

Social Media Marketing Manager | National Federation of Independent Business (NFIB)
From January 2019 to July 2019 • 0 year(s)
Worked cross-functionally to develop and execute social media campaigns that enhanced brand relevance and advocacy efforts while managing relationships with agency partners.

Social Media Marketing Coordinator | Medifast, Inc.
From February 2016 to January 2019 • 3 year(s)
Successfully developed and launched brand voice and content strategy for OPTAVIA's social media channels, resulting in 132% YOY increase in event hashtag use.

Social Media Team Lead | Medifast, Inc.
From February 2016 to January 2019 • 3 year(s)
Operated as OPTAVIA's Marketing team's Social Media Subject Matter Expert, developing data-driven strategies and managing domestic and international expansion initiatives.

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