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Jeanice Rivera
Art Director | GenAI Creative, Self-employed Location: Carolina, PR United States Joined: Mar 22nd, 2022 |
| About (request update) | |||||||
Bilingual (English/Spanish) graphic designer with a Master’s Degree in Graphic Design and extensive experience in print production and signage. Skilled in creating press-ready designs for large-format prints, packaging, promotional materials, and commercial signage. Detail-oriented with a strong understanding of color management, layout, and file preparation across various substrates. Known for combining creativity with technical accuracy to deliver high-quality, production-ready work under tight deadlines.
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| Experience |
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I currently work with Self-employed
as Art Director | GenAI Creative I have 15 years of experience working in the Arts, Entertainment, and Media industry. |
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Art Director | GenAI Creative |
Self-Employed
From February 2025 to May 2025 • 0 year(s) Designed logos, websites, and marketing materials for businesses in different industries. Worked with SEO strategies, social media content, and digital ads to enhance brand visibility. Managed client relationships, project deadlines, and creative direction independently. |
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Trainee |
U.S. Army
From January 2025 to February 2025 • 0 year(s) During my time in Army basic training, I gained essential leadership, discipline, and teamwork skills that have shaped my ability to adapt to challenging environments. Through physical and mental conditioning, I developed resilience, focus, and problem-solving skills under pressure. Additionally, I gained practical knowledge in military protocols, weapons handling, and teamwork. My time in the Army provided me with a unique set of life skills and a heightened sense of responsibility, which I carry forward in all aspects of my life. |
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Freelance Graphic Designer |
Self-Employed
From January 2024 to January 2025 • 1 year(s) Designed logos, websites, and marketing materials for businesses in different industries. Worked with SEO strategies, social media content, and digital ads to enhance brand visibility. Managed client relationships, project deadlines, and creative direction independently. |
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Director of Marketing |
The Potomac Company
From September 2021 to January 2024 • 3 year(s) Led strategic marketing initiatives and managed campaigns across digital platforms, including social media, email marketing, and paid advertising. • Develop ideas, implement marketing plans, design and manage time frames for accomplishing goals, monitoring milestones and driving marketing plans to fruition. • Craft user strategies, from positioning and planning, to increase user base and user engagement. • Create the strategy to engage consumers through online and eMarketing channels, conversion-driven marketing including, but not limited to Search Engine Optimization, online affiliates, mobile, display marketing, social media, digital advertising, email marketing, user experience and emerging online channels. • Coordinate and direct the company’s advertising programs. • Systematically gather, analyze and report current market conditions and competitor's information. • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications. • Periodically conduct marketing research to identify opportunities for existing and future channels of distribution at existing and new markets. • Collaborate with the sales and executive team to establish goals and metrics for success. • Protect logos, brand and overall corporate image. |
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Freelance Graphic Designer |
Self-Employed
From May 2021 to September 2021 • 0 year(s) Designed logos, websites, and marketing materials for businesses in different industries. Worked with SEO strategies, social media content, and digital ads to enhance brand visibility. Managed client relationships, project deadlines, and creative direction independently. |
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Student |
Northern Alberta Institute of Technology (NAIT)
From September 2018 to May 2021 • 3 year(s) Pursued a two-year program in Digital Media and IT with a Web Design and Development Concentration at Northern Alberta Institute of Technology. Developed expertise in coding, branding, web design, and visual communication. Completed projects involving SEO strategies, social media marketing, and user experience design. |
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Graphic Designer |
Impresos 247
From June 2018 to August 2018 • 0 year(s) Created visual concepts, designs, and layouts for print and digital media. Produced logos, marketing materials, brochures and social media content. Ensured all designs adhered to brand guidelines and were optimized for various platforms. Experienced in both digital and print design, utilizing tools like Adobe Photoshop, Illustrator, and InDesign to deliver innovative, on-brand visuals that meet client objectives and business goals. |
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Graphic Designer |
Expo Caribe, Inc.
From March 2018 to June 2018 • 0 year(s) Responsible for designing, preparing, and finalizing print-ready materials while ensuring high-quality production standards. Specialized in designing and preparing large-format graphics, signage, and marketing materials for trade shows, expos, and events. • Design and prepare large-format graphics, banners, posters, booth displays and promotional materials for exhibitions and trade shows. • Ensure all print files are production-ready with correct resolution, color profiles (CMYK/Pantone), bleed, trim marks, and scaling for large prints. • Collaborate with event organizers, marketing teams, and vendors to meet project requirements. • Conduct prepress checks, proofread designs, and adjust layouts for various print materials. • Troubleshoot print production issues such as color accuracy, material compatibility, and print finishing techniques. • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop). • Strong understanding of large-format printing, substrates, and finishing techniques (lamination, mounting, die-cutting, etc.). • Experience designing for modular and custom exhibition stands, pop-up displays, and fabric graphics. • Knowledge of trade show logistics, booth layouts, and installation requirements. • Attention to detail and ability to manage multiple projects under tight deadlines. • Strong communication and collaboration skills for working with clients, vendors and event teams. |
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Graphic Designer |
Exhibits Unlimited, Inc.
From July 2010 to March 2018 • 8 year(s) Responsible for creating and preparing print-ready designs while ensuring high-quality production standards. This role involved designing, formatting, and finalizing artwork for various printed materials such as brochures, packaging, posters, business cards, marketing collateral, trade shows, expos, and events. • Design layout of product exhibits, displays and promotional materials. • Prepare files for print production, ensuring correct formats, resolutions, color profiles (CMYK/Pantone), and bleed settings. • Daily communication with the sales and productions team to ensure a smooth production process. • Review and proofread designs for errors in layout, typography, and color accuracy. • Collaborate with marketing and creative teams to meet project deadlines. • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop). • Strong understanding of prepress processes, color theory, and typography. • Attention to detail and ability to work under tight deadlines. • Knowledge of paper types, coatings, and printing specifications. • Designing presentations for the sales team. • Assembling of printed signs into PVC panels. |
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Greeter |
Dragonfly Adventures, DMC.
From August 2009 to July 2010 • 1 year(s) Meet and greet services for guests of Wyndham Rio Mar and Gran Meliá Resort. • Provide exceptional customer service at all times, maintain courtesy and professionalism at all times. • Answer customer questions and address concerns with knowledge of company policies and procedures. • Manage all communication with customers and escalate complex issues to the manager and ensure a safe working area for all colleagues and customers. • Accompany/direct/guide all customers to baggage claim, find the correct baggage carousel and enhance satisfaction levels. • Coordinate with service agents and drivers and ensure efficient supply of vehicles for customers and assist all customers with directions as per requirement. • Notify appropriate personnel of visitor arrival, escort visitors to their destination, and announce visitors to staff members. • Courteously handled bags from customers when necessary. • Collaborate with customers and assist with various questions to reduce the number of counter visits and manage all communication with customers to ensure the authenticity of all information. • Monitor flights throughout the day to report any delays or early arrivals. |
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