Joseph Harvey Vice President Marketing Strategy- Small Business Lead , PNC Financial Services
Location:
Phoenixville,
PA United States Birthday:
May 10th Joined:
Oct 10th, 2022
Joseph Harvey, a leading marketing executive based in the Philadelphia region is a purpose driven leader who fosters meaningful relationships and leads teams that connect customers to products that matter most in this ever-evolving connected world. Skillful articulation of Features and Benefits, Simplified Messaging, and Innovative Service Delivery Models are hallmarks that define my ability to influence change and deliver results. Joseph values culture and he’s heavily vested in DEI&B to maximize potential and drive performance.
Current Whereabouts:
Girl Dad of 2 scholar athletes. Both high level basketball players who aspire to play D1 hoops. Proud husband and family man, with a passion for cooking and promoting DEI&B.
Life & Professional Aspirations:
Lead my family to grow beyond our past into a new legacy of LOVE, Achievement, and Service.
Vice President Small Business Marketing Strategy Lead + DEI&B Council Leader|
PNC Financial Service Group
From October 2020 to Current • 5 year(s)
Vice President Marketing- Small Business Strategy Lead: Defines the new customer experience nationally. strive for deep customer engagement.
• Transformed PNC’s SMB customer onboarding experience to align with Customer Journey Mapping and drive digital engagement. Achieved 30% increase in online and mobile.
• Developed multi-layered campaigns (Email, DM, Digital, Retail Prompts, Lead Generation) built to Influence customer behaviors around Cross Sell performance for SMB deposits, credit, and merchant services- yielding 1 incremental monthly unit per branch in Q2 & Q3 of 2023
• Led Small Business SEO Enhancement to improve non-brand search visits 30% and application completes 19%.
• Led project to refresh deposit acquisition offer by way of the following research: comp intel, customer panel, test and learn, and market test. Work still in progress, due to launch in Q2 2024.
• Developed Customer Journey Maps to help inform overall marketing strategy for our SMB customers. We leveraged competitive intelligence, customer focus groups, employee focus groups, and performance analytics to help best understand customer motivations, fears, concerns, and priorities.
Assistant Vice President- Customer Engagement, Retail|
PNC Financial Services Group
From March 2016 to October 2020 • 4 year(s)
Provided overall strategic leadership and tactical execution for the retail customer experience through engaging relationship development and experiential product positioning. This role simultaneously drives revenue growth and customer loyalty clearly focused on displacing competition and winning new market share. Service Excellence- best in market client experience through prescribed planning and execution that focused on engaged employees and clients- Net Promoter Score 89
• Sales Excellence- 100% or better in 12 of 13 KPI, leading the region in 3.
• Relationship Management- Developed collaborative relationship with internal partners to drive alternate channel productivity (Investments and Merchant Services)
Director of Marketing/ Branding Strategy |
Reed Development Group
From June 2014 to March 2016 • 2 year(s)
Provide overall strategic leadership for the RDG business and people performance practices including the development of strategies and tactics across markets, oversight of Marketing Strategy and Branding, along with initiatives in Diversity & Inclusion and development, planning, budget, and measurement of results.
• Digital Strategy- Led all client efforts to launch/rebrand their digital strategy with a laser focus on a compelling story ark that helps frame their value proposition.
• Social Media Strategy- Led all client efforts to launch/rebrand their social media strategy that centers around “active engagement.”
• Engineered professional development curriculum designed to help new managers with leadership and communication. The first rotation of participants saw 10% with a new promotion within the first six months.
Senior Marketing Manager- SMB & Employee Engagement|
Verizon Communications Inc
From August 2002 to June 2014 • 12 year(s)
After promotion, reporting directly to the Executive Director of SMB Regional Marketing, this role owns the marketing (FiOS) responsibility for the Mid-Atlantic region (3.5M customers & $3.7B in revenue), which includes: Managing end-to-end development of market stimulation, from Strategic Approach to Tactical Execution through delivery to market.
• Led the design and implementation of Sales Channel Support teams focused on utilizing key vendor placement to strategically increase market share, yielded 30% increase in y/y revenue with 10% reduction in expenses.
• Led the Mid-Atlantic employee engagement strategy, doubling participation (29% to 60%). Initiated “Do it yourself” experiential model for participants that generated $30M of incremental revenue.
• Key contributor to the Go to Market process focused on product launches, marketing collateral offer development/enhancements, affinity marketing, training, and communication.
It's my pleasure to have you join, us as a new or
seasoned member. May you have an amazing,
blessed and marvelous day
Tagged by
Ralph White on 11/24/2023
