Featured Member: Ryan Davis on HBCU CONNECT!

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Ryan Davis
Customer Strategy Consultant, Ford Motor Company
Location: Atlanta, GA
Joined: Jan 13th, 2023

About (request update)

Motivated self-starter with experience in brand management, product development, and advertising. Proven ability to work within complex and �white space� environments.

Current Whereabouts:

Corporate Recruiting, Tennis (NTRP 3.5), Holistic Wellness, Fashion, Journaling, Non-Fungible Tokens (NFTs)

Life & Professional Aspirations:

Be there for my family and my community with my time, talent, and treasure.

Website:

http://www.linkedin.com/in/rdavismorehouse/

Education (request update)

Morehouse College class of 2012

Undergrad Major: Business Administration

Claim To Fame:

The spiritual and empathetic business major

Most Memorable Moment:

Discussions with my Morehouse brothers on Brown St. and in the cafeteria

Experience

I currently work with Ford Motor Company as Customer Strategy Consultant
I have 9 years of experience working in the Advertising/Marketing/Public Relations industry.

Lincoln Customer Strategist, Global Advanced Product Marketing | Ford Motor Company
From April 2022 to Current • 4 year(s)
Customer ethnography and archetype expert for 2027 Lincoln EV development, steering cross-functional teams and analyzing customer research for Lincoln North America executives.

Credit Card Brand Manager & Consumer Loyalty Manager, FordPass Rewards | Ford Motor Company
From November 2019 to April 2022 • 3 year(s)
Strategy lead for Ford's loyalty program, grew FordPass Rewards to 9M members and $805M in accrued points while managing credit card operations contributing $26M in revenue.

Global Marketing Platform Specialist, Ford Credit | Ford Motor Company
From September 2018 to November 2019 • 1 year(s)
Led platform migration of Ford Credit's customer communications to Adobe powered marketing platform, documenting requirements for 30+ products and services.

Growth Audiences Communications Intern, Marketing Leadership Program | Ford Motor Company
From May 2017 to August 2017 • 0 year(s)
Developed African American go-to-market plan for 2018 Expedition, created media plan and managed marketing agency for focus group research.

Program Director | Healthy Kids Program
From July 2015 to June 2016 • 1 year(s)
Set mission/vision and managed 15-18 staff for junior high afterschool program, lifted program out of probation through trust building and creative programming.

Marketing Analyst | ITELLIO
From January 2014 to July 2015 • 1 year(s)
Led strategy and placement of first 50 FreeATMs and first paid advertising client for digital out-of-home advertising startup.

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Guestbook Comments

	A very warm welcome to you. It is lovely to have you among us. May you have a blessed, constructive and prosperous day. Stay strong. Tagged by Ralph White on 01/16/2023

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