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Q&A With Oscar Buitrago

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Oscar Buitrago
Account Manager, Data Analytics, Group SJR (WPP)
Location: New York, NY United States
Joined: Mar 17th, 2023
About   (request update)
NYC based Digital Marketing Consultant helping client stakeholders connect people to products. With over 7 years of industry experience, I assess large data sets to identify patterns and trends that help businesses make informed decisions.

Previously, I worked an Account Manager at Group SJR (a WPP company – the world’s largest advertising company) where I am responsible for using data analytics and social listening to help clients understand consumer insights, audience engagement, and their overall brand performance. A large part of my role involves storytelling and using data visualization to translate complex insights into an easily digestible narrative.
Website:
https://www.linkedin.com/in/oscarbuitragojr/
Education   (request update)
Suny at Albany class of 2014
Undergrad Major: Sociology
- College Not Listed - class of 2017
Grad Major: Marketing
Experience
I currently work with Group SJR (WPP) as Account Manager, Data Analytics
I have 2 years of experience working in the Advertising/Marketing/Public Relations industry.
Account Manager, Data Analytics | Group SJR (WPP)
From October 2021 to October 2022 • 1 year(s)
 - Produced weekly, monthly, and quarterly reports for all NBCU subsidiary brands that interpreted consumer behavior, identified market trends & opportunities, and top-performing KPIs. - Generated an average of 1K new followers month-over-month for each NBCU brands. - Built Spotify's KPI dashboard using Google Data Studio to track real-time website traffic, audience engagement, and content performance. - Enabled effective decision making by retrieving and aggregating data from multiple data sources and compiling it into a digestible and actionable format.
Digital Marketing Analyst | Accenture
From December 2018 to October 2021 • 3 year(s)
 - Media insights lead responsible for optimizing performance tools such as PowerBI and Adobe Analytics to enhance online recruitment strategies for Accenture’s EMEA market. - Developed and implemented strategic and tactical branding, external communications, and marketing efforts for global corporate rebrand. - Perform social listening, including query building, data quality analysis/cleanup, identification of trends and sentiment analysis pertaining to California’s COVID-19 vaccination rollout and the country’s largest labor union (National Education Association). - Co-designed the Client Experience practice for the New York Innovation Hub by developing work-flow documents including Pricing Tier packages, Offerings Catalogs, Gantt Charts, FAQ documents and RACI charts. - Led the Marketing and Branding assets development for Accenture’s New York Innovation Hub including logos, style-guides, and creative content in partnership with Client Experience Lead and offshore Design team.
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Guestbook Comments
A very warm welcome to you. It is lovely to have you among us. May you have a blessed, constructive and prosperous day. Stay strong. If you are interested, you can visit my profile and click on the link to my website and view a free webinar that will show you how to start an online business.
Tagged by Ralph White on 05/08/2023  
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