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Q&A With Shaterra Robinson

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Shaterra Robinson
Analyst, Activation Operations, Omnicom
Location: New York, NY United States
Joined: Oct 25th, 2023
About   (request update)
Education   (request update)
Howard University class of 2023
Undergrad Major: Advertising
Experience
I currently work with Omnicom as Analyst, Activation Operations
I have years of experience working in the Advertising/Marketing/Public Relations industry.
Analyst, Activation Operations | Omnicom
From May 2025 to Current • 1 year(s)
 Digital, Social, and Linear media planning and buying across 30+ client portfolios. Manage communication with agencies and partners, providing end-to-end support for 150+ campaigns.
Associate Negotiator, Digital Investment | Publicis Groupe
From April 2024 to April 2025 • 1 year(s)
 Digital and Linear media planning and buying across 50+ campaigns for Dick's Sporting Goods. Oversee key daily operations for planning, preparation, activation, optimization and recap of media performance.
Copywriting Intern | McCann NY
From June 2023 to July 2023 • 0 year(s)
 Created a holistic marketing campaign pitch for Ulta Beauty by identifying proper media channels and messaging.
Media Manager | Nascar Driver Rajah Caruth
From March 2023 to June 2023 • 0 year(s)
 Managed client's photos, videos and race recaps, drafted proposals for partnerships on socials and news networks.
Consumer Marketing Intern | Human Rights Campaign
From September 2022 to November 2022 • 0 year(s)
 Supported planning for merchandise website and social profiles, tracked performance using Google Ad Manager.
Sales Associate | Ralph Lauren
From January 2018 to January 2019 • 1 year(s)
 Assisted customers, oversaw inventory, fulfilled online orders, assessed revenue with daily sales reports.
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