Strategic Project Manager and Team Lead with a proven record of guiding international cross-functional teams in digital
rights management - functioning as a critical, high-level business consultants who ensure the legal, secure, and
profitable use of content. Focused on work that prioritizes my Communications education and work experiences in fields
that explore the conceptualization, development and delivery of high-impact creative products through marketing,
partnerships, communications strategy, and relationship management with the intent to sustain creative enterprises,
promote creative innovation, and unlock long-term growth.
Team Lead, Project Manager - Digital Rights Management |
Universal Music Group
From May 2017 to January 2026 • 9 year(s)
Led an international team in projects executing digital rights management, maintaining the copyright,
publishing, and trademark rights of UMG's global artist, songwriter, and rightsholder catalogs on a project- by-
project basis, for global digital album releases, campaign launches, content partnerships, and platform releases
(music, video, album art); driving an average of 1 million collaborative rights assertions on UMG IP across digital
platforms annually.
Led a team of 7 in projects supporting UMG's Commercial Partnerships and Label Services by collaborating
cross-functionally with label executives, artist management, and digital streaming platforms (Spotify, Apple,
TIDAL, Youtube, Deezer, Pandora, etc.) to provide rights assertion and relationship/account management
services, improving operational consistency, successfully generating and retaining streaming revenue for our
artists.
Served as point-of-contact for priority and legacy artists (ABBA, Nina Simone, Lady Gaga, Drake, Taylor Swift,
Katseye), acting as knowledge expert in resolving business and legal-related issues, local and international rights
assertions.
Delivered daily support in resolving issues for global music and digital product releases; managed unexpected
digital crises; coordinated digital rights coverage for priority projects, global artist catalog acquisitions, and
expired licensing notices.
Leveraged content rights software (CRM), social listening, digital and social knowledge to monitor, review,
identify and report Copyright, Publishing, and Trademark violations related to the use of UMG-owned content
across the digital landscape, informing the pursuit and acquisition of successful global licensing deals with Tiktok
(2024), Meta (2017, 2024), Etsy (2021), Amazon Marketplace (2020), and Youtube (2017).
Conducted training, ensuring an efficient understanding and application of rights management strategy, content
review, research and reporting, copyright law amongst direct reports; successfully minimizing bottlenecks and
improving team productivity rates.
Freelance Social Media And Content Manager|
The Tenth Media
From January 2022 to November 2023 • 1 year(s)
Created print media and online social content for promotional use, additionally supporting the rollout of
educational initiative 10A Online, increasing engagement and audience turnover rate.
Collaborated with Editorial and Creative teams to develop a brand voice, social imagery, and a captivating digital
content strategy that would make articles, art, and initiatives feel accessible and relevant to the audiences of
TheTenthzine and 10A.online, resulting in the establishment of a cohesive brand voice across channels.
Advertising Assistant Account Executive|
Leo Burnett
From June 2019 to March 2020 • 1 year(s)
Provided daily support on regional TV, print, and digital commercial advertising campaigns in support of Leo
Burnett's Buick and GMC account.
Boosted project productivity by assisting management, providing review and critique of narrative; assisted with
asset organization and digital media development, refreshed copy and creative advertising assets; conducted
research - providing insight on consumers and competitors.
Artist Residency: Creative Lead|
Museum of Contemporary African Diasporic Art
From June 2019 to March 2020 • 1 year(s)
Led the creative direction, design of creative print, digital, and branding assets, and arts editing for academic-
arts collective, Aguanile.
Developed a comprehensive brand identity for the collective; Designed all print and digital media deliverables -
including a 70-page inaugural zine.
Coordinated, planned, and directed cover shoots; Managed social media calendar, coordination, and
distribution while maintaining relationships with museum staff and mentor
Communications And Instructional Design Assistant|
Quickenloas
From September 2016 to November 2016 • 0 year(s)
Consulted and collaborated with subject matter experts (SMEs), HR Business Partners, and cross-functional
teams to design internal communications in the form of employee training programs, conduct needs analysis,
review curriculum design, participate in content development, and evaluate for information retention.
Entertainment Digital Marketing & Media Educational Temp|
Universal Music Group
From May 2015 to August 2015 • 0 year(s)
Assisted senior management with planning and execution of multiple marketing projects, album/single releases;
resulting in successful campaign enactment for targeted markets.
Assisted in generating marketing plans, global social content, local promotional packages, conducting consumer
research , and the development of album packaging.
Monitored and analyzed press coverage and daily reporting, contributing to the development of media relations
materials and artist one-sheets.
