Featured Member: Marea Saldarriaga Bueno on HBCU CONNECT!

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Q&A With Marea Saldarriaga Bueno

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Marea Saldarriaga Bueno
Creative Strategy Director, LOGROS CREATIVOS
Location: Sarasota, FL United States
Birthday: Sep 1st
Joined: Dec 29th, 2023

About (request update)

Website:

https://logroscreativos.com/

Education (request update)

Bernard M. Baruch College class of 2003

Undergrad Major: Graphic Art

Experience

I currently work with LOGROS CREATIVOS as Creative Strategy Director
I have 18 years of experience working in the Consulting Services industry.

Creative Strategy Director | LOGROS CREATIVOS
From September 2005 to Current • 20 year(s)
� Envision, plan, coordinate and deliver professional development trainings on various topics (Branding, Design Thinking, Design + Foresight, Innovation, Problem Framing, Project Management, Service Design etc.) � Apply strategic thinking and design research methodologies to discover people�s and brand�s uniqueness to design thorough brand communications platforms with a track record of driving impactful go-to-market launches, delivering distinctive and memorable results that enhance the bottom line.

Property Rental Manager | P�jaro de Fuego and Dream Studios
From January 2017 to April 2021 • 4 year(s)
Provided vacation property owners the ultimate hands-off hosting experience and great hospitality services for guests resulting in 5-star reviews. From setting up the property�s web and social media presence, taking stunning pictures, writing ads, supervising staff and contractors to ensure the place sparkled, communicating promptly with property owners, and making guests feel welcomed and pampered.

Brand Creative Strategy Director (Contractor) | Tafer Hotels and Resorts
From January 2017 to June 2017 • 0 year(s)
� Conducted customer experience audits along the guest�s journey from the time they booked their stay to their arrival at the airport, through multiple experiences during their stay at the resort�s restaurants and amenities to the moment they checked-out to gather insights and drive marketing strategy improvements. � Managed data-driven written content and editorial strategies. � Distilled the essence of their first resort and constructed the positioning strategy for their new resort in Los Cabos. Identified diverse type of travelers and worked alongside the copywriter to tailor the messaging to each one of them. Art directed the launch campaign collateral. � Provided mentorship and coaching and strategic direction of the Brand and Communications team for the creation, production, and distribution of impactful content across various mediums resulting in measurable improvements in KPIs and guest experience.

Head of Branding and Communications | MAPorr�a Book Publishing
From October 2014 to December 2016 • 2 year(s)
� Developed and executed short and long-term strategic action plans for the book publisher's brand and publications, resulting in increased book sales and brand visibility. � Designed effective strategies targeting diverse audiences to promote books and engage readers. � Oversaw all communications functions, including public and media relations, ensuring consistent and compelling messaging across touchpoints. � Managed editorial calendars across various platforms. � Cultivated strong relationships with cross-company stakeholders and external suppliers, driving excellence in printed and digital marketing assets.

Head of Strategy | KOAN agency
From November 2012 to October 2013 • 1 year(s)
� Collaborated with KOAN's CEO and media team to create world-class, data-driven communications plans, with a focus on digital platforms. � Led the development and implementation of communication strategies using mindshare's advanced analytics and digital tools, contributing to successful new business pitches and projects for prominent clients like Kimberly Clark, L'Or�al, PAMM (Miami Perez Art Museum), Quaker State, and Sigma Alimentos. � Provided expertise in organizational structure design and played a key role in shaping KOAN's graphic identity. � Presented compelling digital strategies with competitive analysis, creative briefs, and impactful visual presentations.

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