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Q&A With Anthony Patterson

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Anthony Patterson
VP Business Development, Spin Media
Location: Newark, NJ United States
Birthday: Mar 10th
Joined: Oct 4th, 2024

About (request update)

15+ years driving digital revenue growth at top media companies. Proven ability to develop & execute winning strategies across web, social & YT, exceeding client goals. Skilled in team leadership, data-driven decision-making, and building strong client relationships.

Key Highlights:

Morgan Stanley & Williams Alley: Successfully navigated complex financial landscapes.
Digital Media Leadership: Consistently exceeded revenue targets and client expectations.
Entrepreneurial Ventures: Founded ZoraHughes Handcrafted Organic Coffee, a social enterprise committed to providing high-quality, sustainable coffee while promoting a healthier lifestyle.
My passion lies in leveraging data-driven insights to optimize digital campaigns and deliver exceptional results.

Education (request update)

Hampton University class of 2000

Undergrad Major: Finance

Claim To Fame:

I played one year of football before breaking my leg

Most Memorable Moment:

Parties in Johns Creek

Experience

I currently work with Spin Media as VP Business Development
I have 2 years of experience working in the Advertising/Marketing/Public Relations industry.

Founder | ZORAHUGHES
From September 2023 to Current • 2 year(s)
ZoraHughes Premium Handcrafted Organic Coffee is a high-quality, sustainably sourced coffee that is grown at high altitudes under shade. This cultivation method ensures a rich flavor profile and promotes biodiversity. Our coffee is free from synthetic fertilizers, pesticides, and mold, making it a healthier choice for coffee lovers. Packed with antioxidants and natural caffeine, ZoraHughes Coffee offers a range of health benefits. Antioxidants can help boost your immune system, while caffeine can improve focus and concentration. Additionally, coffee can help increase metabolism and support weight loss efforts. Enjoy the perfect cup of coffee that is both delicious and beneficial for your health.

Vice President of Brand Development | SPIN MEDIA
From September 2023 to May 2024 • 1 year(s)
SPIN.com Sept 2023 � May 2024 Vice President of Brand Partnerships & Business Development Collaborated effectively with sales teams to develop compelling proposals and reports, fostering strong client and agency relationships through strategic communication and accurate forecasting. ● Successfully increased brand awareness among the top 5 NY agencies by 50% through targeted strategies, including in-person Agency & Brand lunch & learns and strategic outreach initiatives, solidifying SPIN�s reputation in the competitive market. ● Led tactical account planning, conducted in-depth revenue forecasting, and provided data-driven recommendations to clients, driving sustained growth and maximizing ROI.

Director of Brand Partnerships | Warner Music Experience
From March 2022 to September 2023 • 1 year(s)
Leveraged data-driven insights to develop and execute highly effective custom advertising campaigns for multiple Fortune 500 Brands resulting in an 35% increase in ad revenue. ● Secured over $2 million in new business custom content deals with industry-leading brands (Eco-Labs, Coca-Cola, & Proximo Spirits) by strategically aligning campaign objectives with clients� business goals and demonstrating a deep understanding of their target audiences. ● Increased client acquisition by over 40% through a combination of strategic market analysis, effective cold calling strategies, and persuasive in-person presentations to agencies and brands.

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