Featured Member: Oleisia Johnson on HBCU CONNECT!

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Q&A With Oleisia Johnson

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Oleisia Johnson
Digital Marketing & Content Design Intern, BECA
Location: Atlanta, GA United States
Joined: Jul 25th, 2025

About (request update)

Oleisia Johnson is a multidisciplinary creator, strategist, and advocate with experience spanning content creation, community building, and UI/UX design. Skilled in developing engaging social media strategies, brand identities, and interactive experiences for mission‑driven organizations. Proven track record in managing campaigns, producing culturally resonant content, and supporting underrepresented communities in tech and gaming. Experienced in public speaking, project management, and mentoring first‑generation students. Combines creative storytelling with data‑driven insights to grow audiences and drive impact across digital platforms.

Current Whereabouts:

Gaming & streaming UI/UX design projects Content creation & branding Esports & nerd culture Creative tech experiments

Life & Professional Aspirations:

I want to build a career where creativity, tech, and advocacy all overlap. The goal is to grow my platform, help first‑gen and underrepresented students get opportunities, and make a living through speaking, content, and design while working on projects that actually matter.

Website:

https://oleisiajohnson.myportfolio.com

Education (request update)

Spelman College class of 2027

Undergrad Major: Computer and Information Science

Claim To Fame:

My claim to fame was running Spelman Esports and establishing myself on LinkedIn. Being a gamer girl went from just a beloved hobby to becoming my personal brand. I took something I loved—gaming—and used it to build a community, connect with others in tech, and open doors I didn’t even know existed. That shift showed me how passion can fuel purpose and opportunity.

Most Memorable Moment:

Being able to speak—not once, not twice, but three times—to youth around Atlanta about what I do and what I’ve accomplished as a Black woman in tech. Sharing my story with these young people and showing them what’s possible was powerful. It reminded me how important it is to be visible and to inspire the next generation to break barriers and chase their dreams.

Experience

I currently work with BECA as Digital Marketing & Content Design Intern
I have years of experience working in the Arts, Entertainment, and Media industry.

Digital Marketing & Content Design Intern | BECA
From March 2025 to Current • 1 year(s)
- Designed branded visual assets using Canva for LinkedIn, Instagram, YouTube, and more—boosting engagement and reinforcing brand identity. - Analyzed performance metrics via Google Analytics and native platform tools to optimize content strategy and report KPIs weekly. - Maintained and updated BECA’s WordPress website, ensuring content accuracy and showcasing executive milestones. - Collaborated cross-functionally with agency partners (Deloitte, AMP, Ketchum) to execute high-impact marketing campaigns and digital initiatives.

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