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Q&A With Robert L Townsend

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Robert L Townsend
Principal, The Townsend Group
Location: Atlanta, GA United States
Joined: Sep 11th, 2007

About (request update)

My Interview Question

How can I help you?

Current Whereabouts:

Leads a management consulting company specializing in solving business problems in the areas of consumer marketing, media, digital distribution technology, content and their convergence.

Life & Professional Aspirations:

To do good while doing well.

Education (request update)

Howard University class of 1964

Undergrad Major: Business Administration

Campus Organization:

Kappa Kappa Psi

Most Memorable Moment:

Graduating on time.

High School: Thomas Jefferson in Elizabeth, NJ class of 1960

Activities & Accomplishments:

Varsity Cross Country, Indoor & Outdoor Track Key Club Sigma Phi Omega Fraternity

Best Memories:

Graduating and leaving Elizabeth, NJ

Experience

I currently work with The Townsend Group as Principal
I have 35 years of experience working in the Consulting Services industry.

President/Founder | The Townsend Group
From January 1990 to Current • 36 year(s)
Leads management consulting company specializing in consumer marketing, media, digital distribution technology, and content convergence for various clients including satellite services and digital content companies.

President | New Urban Entertainment Television (NUE-TV)
From January 1995 to January 1998 • 3 year(s)
Started cable television network growing from 3 to 60 employees, activated national service in 120 days after raising $25 million Series A funding.

President | Bell Atlantic Video Services
From January 1988 to January 1995 • 7 year(s)
Led development of business strategies and implementation plans for television entertainment services, organized 75-person operation, and developed the first video-on-demand trial in the United States.

General Manager | The New York Times Company (NYTCableTV)
From January 1985 to January 1988 • 3 year(s)
Developed business plans producing 92% increased subscriber base, increased local advertising sales four-fold, and created successful pay-per-view operation.

Group Product Director | Johnson & Johnson
From January 1980 to January 1985 • 5 year(s)
Directed product directors in developing brand marketing plans, completed successful national introduction of REACH Toothbrush, and increased Johnson's Dental Floss operating profit from 5% to 47%.

Marketing Executive | Home Shopping Network
From January 1978 to January 1980 • 2 year(s)
Applied marketing and branding skills in television retail environment.

Marketing Executive | BBDO
From January 1976 to January 1978 • 2 year(s)
Developed marketing and communications strategies for various consumer brands.

Marketing Executive | Charles Pfizer
From January 1974 to January 1976 • 2 year(s)
Applied marketing skills in pharmaceutical and consumer products industry.

Marketing Executive | Lever Brothers
From January 1972 to January 1974 • 2 year(s)
Developed foundational marketing and brand management experience in consumer products.

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