In 1995, Gary Matthews left a lucrative job in corporate America to embark on a total new career in ethnic and diversity communications, as well as develop internships for students of color in the sports media relations field.
As a former Sports reporter Gary feels minorities need to become more involved in providing information about ethnic market. “I feel long-term success of African-Americans as well as other ethnic groups depends on our ability to build a team as well as a future that reflects togetherness as it relates to information on our community and in sports media services.”
Gary started (ETC), which is the gateway to over 802 weekly newspapers with 15 million readers, 210 urban radio stations and many ethnic trade publications. ETC is an National Advertising Placement Rep firm with 802+ publications, 15+ million readers, 210 Radio station, Web banners, outdoor advertising and all trade magazines. “We are a one call one placement for all Adverting/Marketing/Events needs” said Gary.
Gary oversee the daily Markets/Advertising sales department very closely, by using our network of newspaper,email, web site, radio, trade magazines to National fortune 500 companies we must train Publishers and Sales managers and Events Personal how to go with the goal of always an win-win in view.
Gary does this by Travel to National Organizational Conferences with the goal to teach our Advertisers/Marketing people with the planning & implementation of any marketing campaign targeting our readership to Minority. Travel and Speak at National Organizational Conferences with display of ETC. Utilizing ETC Information is an efficient and effective way to reach a diversified target audience with customized advertising packages that include: Gary also put together a new Div their Strategic Public Relations department, with the view to help our clients like Jazz Crusaders player Wayne Henderson, Gary work with book Author like Cheryl D. Broussard SISTER CEO and others.
Gary personal gives his in-put with planning to his accounts events, from interview to marketing, to booking speaking events. Gary use their Press Release Distribution wire services well; The only press release distribution solution that allows our press release to appear in a special section on the website from which over 180 Minority publications download news every week.
Under my leadership, ETC has works with the following Companies NBA, NFL, WNBA, CIAA, NHL, HARLEM GLOBETROTTERS, Street ball Partners International, and Global Sports) in Marketed their events to the Minority.
Gary always feels the mission of ETC Information is to be the acknowledged worldwide leader in providing quality services to companies who are marketing their service/product/brand to diverse and ethnic market. Gary is always teaching and helping the Advertising, Marketing and Mass Media out with his experts. Giving of his time is what bring Gary Matthews so much joy.
For example; Gary currently serves as The 2008 Associated Black Charities SPORT GALA Sponsorships Chair.
Also, Gary Matthews currently serve as Board Member and stock holder Metro Sports Center, LLC, West Bloomfield Hills, Michigan. Its 1.6 million square foot state-of-the-art sports and entertainment facility with the cost of 250 millins budgets to be located on Smith Road off the I-94 Vining Road exit. A 14,000 seat arena with 19 luxury suites Three basketball courts, four hockey rinks, a running track, indoor lacrosse area and a fitness area Leisure and lap pools and a wave surf pool, Two IMAX movie theaters, An education and technology center Banquet hall, Child care center, Arcade Bowling alley, Rehabilitation center, and two Hotel. There will be six build of its kind in the next 12 years. The facility is expected to create 1,200 new jobs over a three year period. Metro Sports Center, LLC plans to break ground in the fall of 2008.
Gary Matthews serve in the past a Board Member of Brown’s Community Outreach which is a non-profit 501 (c) organization. The mission is to provide year-around overnight emergency shelter and homeless supportive services to men, women and families with children in Baltimore City without discrimination. We have been serving the communities of Baltimore City metropolitan area since 1986. The 7,000 sq. ft. facility with a capacity of 85 emergency beds is located in the Northwest Corridor of Baltimore City. Brown’s Community Outreach is the only emergency shelter in the Baltimore City metropolitan area, which accepts intact families with children experiencing economic and housing crisis. Our diverse population consist women experiencing chronic homelessness, displaced families with children, victims and their children of domestic violence, veterans and seniors, men and women with chronic mental health disorders, men and women with substance abuse addictions, cancer and other life threatening illnesses, ex-offenders and parolees, and displaced families whose income does not exceed 30% of the median income for Baltimore City. Gary
PROFESSIONAL ORGANIZATIONS: *Currently serve as Board Member of Metro Sports Center, LLC *Former Board Member of Brown’s Memorial Shelter for the Homeless. *Newspaper Association of America (NAA, on Diversity) *National Newspaper Publishers Association (NNPA),*Advertising Association of Baltimore (Co-Chairman of Diversity) *The Society to Advance Media Professionalism (Chairman for new memberships) *NAMD (National Association of Market Developers) *Council of Advisors Advertising in NY. *ETC Information, Travel to National Organizational Conferences to do workshop and speaker on matters that are related to the Advertising and Marketing field.
Gary has been HONORS & ACHIEVEMENTS with: Governor’s Commission on Hispanic Affair-Hispanic Heritage Awards for 2007.Great Baltimore Committee-Achievement Award for 2007ETC was honor as the “Top Minority Firm” by The Baltimore Business Journal from 2004-2007. CITY OF BALTIMORE-Certified as MBE 2007. Top Markets Consultant of the months: May 1995, June 1995, August 1995 Top Achiever of the Year for 1994, Certificate to Hilton Hotels Corporation “Hospitality 101”Four years Completion of Brand Marketing Adam’s Mark Hotel (Div of HBE)
I was spotlighted and interview in the following Magazines: JET “PEOPLE” July 7 2003, URBAN INFLUENCE “MENS of INFLUENCE” March 2005, UPSALE “ Rainbow Maker “ November 2003, BLACK ENTERPRISE “Rising Star” February 2004, Fall issues, BLACK PROFESSIONALS “Movers & Shakers” and THE BLACK MEETING AND TOURISM April/May 2007 issue on page 141 under “THE EXPERTS SPEAK”. He lives in Catonsville, MD with wife Angela and daughter Asia.
