Top 10 Tips for Free Publicity
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Posted By: Pam Perry on November 19, 2008 1. Send news releases regularly about new products and services, events, contests, awards, new employees and promotions. Use www.BlackPR.com 2. Write “how-to” articles for newspapers, magazines, trade publications and newsletters to position yourself as an expert. 3. Get onto the speaking circuit. Join NSA (Brenda Jenkins is a member, connect with her via chocolate pages network here - that's her photo here too) :) 4. Create a web site & blog that offers free advice, reciprocal links, articles by and about you and a list of experts the media can contact. 5. Publish an electronic newsletter packed with free content. Journalists often subscribe to these if the topic interests them. 6. Get to know reporters. Offer yourself as someone they can call on for background, commentary and story ideas. Call and ask, “How can I help you?” (find them in the Christian Writer’s Market Guide too - go to www.MinistryMarektingSolutions.com to get your copy) 7. Start your own TV show on your local cable TV company’s public access channel. Air time is free. Contact your cable TV company for details. 8. Look for photo opportunities. Local newspapers, TV stations, weekly shoppers, trade publications and other media are always looking for interesting photo opportunities. 9. Give free classes and demonstrations through adult ed programs, at schools and colleges, or at your own business. 10. Participate in online discussion groups and offer lots of helpful advice. Reporters often lurk here, and contact people who they want to quote in articles. Google “Christian Writer’s Groups” in yahoo www.PamPerryPRCoach.com If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Pam Perry
Social Media Strategist, Ministry Marketing Solutions Wayne St Univ class of 1983 Member Since July 2008 |
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