"No Struggle" Strategy: Move from a Small Business to a Smart Business
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Posted By: Pam Perry on March 18, 2009 The New Marketing Method: Synergy Energy "No Struggle" Strategy: Move from a Small Business to a Smart Business Detroit, MI (BlackNews.com) - Many businesses, "author-preneurs" and ministries struggle because they are focused on the wrong things. "You can have everything in life you want if you will just help enough other people get what they want," said Zig Ziglar, international speaker whose quote is the guiding inspiration to authors Pam Perry, Anthony and Crystal Obey. Together they have penned, SYNERGY ENERGY: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry. The book outlines synergy energy marketing methods and techniques that anyone can use everyday for their business, book or ministry. "Though we are in hard economic times, there are enough resources available to have a viable, flourishing enterprise. It's about creating partnerships, joint ventures and affiliates with like-minded others," said Perry, who is known as "the connector" and Chief Visionary of Ministry Marketing Solutions out of Farmington, Michigan. These co-authors, Perry and the Obeys, believe in leveraging their resources to build their businesses, extend their brands -- and are now committed to helping others do the same. "Synergy Energy is about how we stopped struggling in business and are now paid very well to help others increase their income through joint ventures. We connect product owners with JV partners and Super Affiliates," said Crystal Obey, co-author and co-owner with husband, Anthony, Perfect Storm Consulting located in Indiana. Perry, a 20-year public relations veteran, has really been walking this talk her whole career. But it wasn't until she met the Obeys and they showed her how to "monetize" her efforts without really doing anything different except shifting her mindset. "I made a decision to reach out to others who have God-ideas and strong vision -- to create some synergistic partnerships," said Perry. Perry is now in the process of creating revenue sharing projects with best-selling author Omar Tyree; PR expert, Karen Taylor-Bass; ministry technology specialist, Dr. Rodney Sampson; virtual book tour specialist, Tyora Moody; internet marketers Lucinda Cross and Therese Prentice and dozens of other media outlets, authors and PR colleagues. Dr. Teresa Hairston, founder of Gospel Today, "Working together 'works' is the ideology of this book [Synergy Energy]; and it's a philosophy that is Biblical. We can all stand a lesson in unity...especially now, when so many businesses and ministries are challenged because of the economic climate. In unity, there is strength--this book will strengthen your ministry." The co-authors of Synergy Energy share their strategies already in use in their own businesses -- to help others thrive will others struggle to survive. They give step-by-step instructions to create profitable joint ventures and implement the new marketing methods used online. Perry recently debuted the "Get Out There PR Boot Camp Tool Box" for authors. It is a digital information product of proven tips, teachings, techniques and best-practices used in Christian book publicity. The kit includes four MP3s and a publicity eHandbook with templates and worksheets that authors can use to get the word out about their books consistently and easily. "This project could not have been done without the help of many strategic partners," said Perry. The book has contributing chapters from marketing/PR experts Monica Wood, Bob Ivory, Karen Taylor Bass and Sherese Duncan plus tons of endorsements. "That's why I know that Synergy Energy is more than a book -- it's a new marketing movement that helps everyone who embraces the concept and lives by the motto of 'win-win' in relationships." George Fraser, best-selling author of Click: 10 Truths for Building Extraordinary Relationships and highly-acclaimed networking guru in the African American community, did the foreword for Synergy Energy. Perry, whose mentor is Fraser, concluded, "Synergy Energy will teach you how to use marketing, networking, public relations to help you be a success in business -- online and offline. Success does run in our race -- and this book will ignite others to go full throttle." For more information on Synergy Energy, call 248-426-2300 or visit PamPerryPR.com. There is a weekly internet radio show too, The Synergy Energy show at blogtalkradio.com/ministrymarketingsolutions. The book is also available on Amazon.com, www.synergyenergymarketing.com (for free downloads) and in fine bookstores. CONTACT: Leah Hubbard Ministry Marketing Solutions Inc. 248-426-2300 info (at) ministrymarketingsolutions.com If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Pam Perry
Social Media Strategist, Ministry Marketing Solutions Wayne St Univ class of 1983 Member Since July 2008 |
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