T. Rowe Price is now hiring a Lead Manager for the Marketing department. Apply Now!
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Posted By: How May I Help You NC on December 04, 2012 PRIMARY PURPOSE OF THE POSITION The Lead Marketing Manager initiates and/or leads new, complex, multi-faceted marketing programs, initiatives, promotions or research projects related to RPS Sourced Investors in close connection with business partners. Lead Marketing Manager works closely with their business partners to understand participant/customer needs, and translate them into marketing strategies that build relationships in RPS and Retail, maintain and increase the business, and generate new assets under management. PRINCIPAL RESPONSIBILITIES New Program Development Conceives, develops and implements new marketing programs and services targeted at RPS Sourced Investors. Independently leads initiatives by defining the vision, developing the business case, aligning resources and developing communication plans. The Lead Manager manages complex projects from inception through completion, pulling in resources as needed. Helps lead idea generation, concept development and execution of creative products in order to optimize the participant/customer experience. RPS Sourced Investor programs include, but are not limited to:
RS/PSC Program Development In partnership with Retail Sales RS and RPS PSC, develops new programs to influence participants/customers in the phone channels. The Lead Marketing Manager is responsible for using data and program analytics to develop new strategies to drive retention and retail cross-over rates. Agency Management Provides direction to internal and external project resources. Directs day-to-day execution of project tasks and matrixed project team members. Project teams tend to be larger with diverse skill levels. Retirement and College Solutions Representative Has a strong understanding of the tax deferred products available, including products that are outside of the scope of the responsibilities (such as 529) to individual investors. Stays current with initiatives and programs that are underway, in order to represents ALL tax deferred products with with other marketing and sales groups, client relationship managers, web developers, financial planning services, sales channel, operations, and budgeting/finance partners. QUALIFICATIONS Preferred
Required
T. Rowe Price is an Equal Opportunity Employer Click this link to view and apply for this job! If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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