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T. Rowe Price is now hiring a Lead Manager for the Marketing department. Apply Now!

T. Rowe Price is now hiring a Lead Manager for the Marketing department. Apply Now!
Posted By: How May I Help You NC on December 04, 2012

PRIMARY PURPOSE OF THE POSITION

The Lead Marketing Manager initiates and/or leads new, complex, multi-faceted marketing programs, initiatives, promotions or research projects related to RPS Sourced Investors in close connection with business partners. Lead Marketing Manager works closely with their business partners to understand participant/customer needs, and translate them into marketing strategies that build relationships in RPS and Retail, maintain and increase the business, and generate new assets under management.   

 

PRINCIPAL RESPONSIBILITIES

New Program Development

Conceives, develops and implements new marketing programs and services targeted at RPS Sourced Investors. Independently leads initiatives by defining the vision, developing the business case, aligning resources and developing communication plans. The Lead Manager manages complex projects from inception through completion, pulling in resources as needed. Helps lead idea generation, concept development and execution of creative products in order to optimize the participant/customer experience. RPS Sourced Investor programs include, but are not limited to:


  • Develop digital participant/customer experience strategies on mRP and the Retail websites designed to encourage engagement and action among active and terminated participants

  • Develop new web content and new communications programs to participants/customers to encourage in-plan behaviors and cross-sell into Retail

  • Leads In-person experience development strategies to drive in-plan and Retail asset consolidation

RS/PSC Program Development

In partnership with Retail Sales RS and RPS PSC, develops new programs to influence participants/customers in the phone channels.



The Lead Marketing Manager is responsible for using data and program analytics to develop new strategies to drive retention and retail cross-over rates.

 

Agency Management

Provides direction to internal and external project resources.  Directs day-to-day execution of project tasks and matrixed project team members.  Project teams tend to be larger with diverse skill levels.

 

Retirement and College Solutions Representative

Has a strong understanding of the tax deferred products available, including products that are outside of the scope of the responsibilities (such as 529) to individual investors.  Stays current with initiatives and programs that are underway, in order to represents ALL tax deferred products with with other marketing and sales groups, client relationship managers, web developers, financial planning services, sales channel, operations, and budgeting/finance partners.

 

QUALIFICATIONS

Preferred


  • MBA preferred

  • Seven to nine years related marketing experience preferred

  • In depth Financial Services Industry experience preferred

  • Marketing Industry experience preferred

  • Experience leading cross-functional project teams preferred

Required


  • College degree and four years of related work experience, or a minimum of 8 years related work experience

  • College degree (BA) required

  • Experience with Project Effectiveness Tools including Investigation, Cost/Benefit Analysis, etc.

  • Proficient in Microsoft Office applications

  • Performs well under time-sensitive deadlines

  • Possesses strong organizational and project management skills

  • Demonstrated persuasive techniques and negotiation skills

  • Five or more years of Project Management experience leading initiatives of varying size and scope

  • Possesses proficient understanding of the creative development and production process

  • Strong written and verbal communication skills

  • Independent worker who is results driven

  • Strong analytical approach to problem solving

T. Rowe Price is an Equal Opportunity Employer




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