Blogs Menu

View Latest Posts
View Subscriptions
Posting Instructions

Active Bloggers

Central State University class of 1995
Kennedy Williams Kennedy Williams
Spelman College class of 2020
Will Moss Will Moss
Hampton University class of 1995
Reggie Culpepper Reggie Culpepper
Clark Atlanta University class of 1998
Lailah Berry Lailah Berry
Kent State University class of 2020
Bruce Smith Bruce Smith
DeVry University class of 1998
Loren Moss Loren Moss
The Ohio St Univ class of 1991
Kamal Imani Kamal Imani
New York Inst of Tech class of 1997

#BBUM Provides the Perfect Opportunity for HBCUs

#BBUM Provides the Perfect Opportunity for HBCUs
Posted By: Eddie Francis on November 27, 2013

The Black Student Union at the University of Michigan has given HBCUs a beautiful Christmas gift. I just wonder who is going to use it in the best health. Amid an active social media conversation about race relations at Michigan, HBCUs have an opportunity to step up and reiterate their relevance to America.

The key to HBCUs' response is the following passage from an article by Diverse Issues in Higher Education:

"'Being soft spoken in class because you don’t feel like you belong, but then get docked points because you are not engaged in class', tweeted one student. Other students tweeted about White students’ use of the n-word in class, 'White students thinking it is OK to use the n-word in the class context.'"

HBCUs have become known as a place where African-American students excel because they feel comfortable in their own skin. Without harsh social or cultural judgment by faculty or staff, African-American students are most likely to reap the benefits of the higher education experience at HBCUs through customized academic and social support. In other words, a black student is likely to excel at an HBCU because he or she feels comfortable taking intellectual risks.

Although it did not bother me to the degree that it may bother other black students, I can speak from experience about my concerns with how I was perceived at a majority institution. My alma mater gave me a nice helping of intellectual and social capital but it still came with a small price. When I meet white alumni and I let them know I am a fellow alumnus, there are times I get either a curious stare or a non-reaction. Frankly, that can hurt, so I understand these students' concerns. HBCU alumni, by and large, welcome each with open arms regardless of their race or culture.

This is not to say that HBCUs are the answer for every black student in America.

I decided to attend a majority institution because I had grown up in a black neighborhood, went to a black church, and went to black schools. I was ready for and needed something different, but not every black student needs or wants the same thing. There is a wealth of black students throughout America who can and will benefit from the HBCU experience, and this race relations discussion explains exactly why.

HBCUs have the innate ability to fill their students with impenetrable pride. There is a question as to whether or not these Michigan students, and thousands of others of various cultures at majority colleges and universities across America, will feel the same about their respective institutions once they graduate. Any HBCU that doesn't take advantage of this precious public relations and marketing opportunity is foolish.

Here's what I would do:
1. Plan and roll out a social media campaign ASAP. Form a student social media team to participate.
2. Roll out student blogs about their experiences from the best writers on campus, especially from students who are not black.
3. Take a risk and increase advertising for Fall 2014. There are nervous high school seniors making their decisions NOW and a nice emotional appeal piece would right on time.
4. Get testimonies from students with the highest GPAs about their experiences for marketing.
5. Feature students with high-level internships, such as INROADS, in marketing pieces and press releases.
6. Feature young high-level alumni in marketing.
7. Partner with organizations such as the Thurgood Marshall College Fund, the UNCF, the H.O.P.E. Scholarship, the HBCU Common Ap (Edu, Inc.) and the various HBCU media outlets to roll out PR campaigns.
8. Schedule admissions visits to target high schools ASAP.
9. Get the admissions departments to increase campus tours with student leaders ready to greet visitors.
If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!
Please Login To Post Comments...

More From This Author
How a Young HBCU Alumna Landed a Big Company Job
Three Big Reasons You Are Expected to Do Your Homework About Potential Employers
Five Ways to Make a Hiring Manager's Day
Career Moves: Know Your Value
Many days in the life of...
Five Ways for Admissions Reps to Stand Out at College Fairs
Latest Blogs

Say "Lovin Me Some Nappy Nappy" lol

Entertainer and Spoken Word Poet Kama lmani's audiences love this song for it's call and response chorus and it's humor as well as inspiration. Check it out and "If you know the song sing along". L ...more
Kamal Imani • 173 Views • February 20th, 2021
What is More Threatening ......

What is More Threatening ......

What, I have witnessed more threatening to a White man / society than a Black man with a gun, it is a Black man speaking up for himself without the use of cuss words and broken language, and with a Vo ...more
Ivan Butcher II • 128 Views • February 20th, 2021
4 Jobs That Can Help Get You Through School

4 Jobs That Can Help Get You Through School

One challenge you may face when heading to college is finding a job that fits into your schedule and pays a decent wage. In fact, if you do a bit of research, you'll likely find plenty of work you're ...more
Dixie Somers • 100 Views • February 19th, 2021
My Half Centennial Perspective

My Half Centennial Perspective

I am a Maroon on the island of St. Croix, I came to St. Croix from New York City, in 1969, not too long after Martin Luther King was assassinated. I had just turned 22, and living here was the first t ...more
Ivan Butcher II • 175 Views • February 19th, 2021
Black History a Billion Dollar Enterprise

Black History a Billion Dollar Enterprise

Black American History from our perspective is a Billion Dollar Enterprise. African Americans, those of us with Caribbean roots are boss, considering the multi-cultural impact we made on America's cul ...more
Ivan Butcher II • 385 Views • February 17th, 2021
Popular Blogs
Divorce in America in 2009 – What’s love got to do, got to do with it?

Divorce in America in 2009 – What’s love got to do, got to do with it?

Join Brother Marcus and the cast and the crew of the Brother Marcus Show live this Sunday evening on February 1, 2009 @ 8:00 p.m. for another hot topic in our community! “Divorce in America in 2009 ...more
Brother Marcus! • 7,576,215 Views • January 27th, 2009


Seemingly innocent medication such as Visine eyedrops are used by people to concoct a mixture with similar effects as a date-rape drug. When mixed with alcohol and taken orally, the eyedrops can l ...more
Siebra Muhammad • 48,221 Views • May 23rd, 2009


IT'S PRETTY OBVIOUS FOLKS: Some of our Republican senators and congressman..are Swearing & Wearing White Sheets Also ..NASCAR was given 70million dollars in tax breaks the New Fiscal Cliff Deal ...more
David Right • 44,273 Views • December 28th, 2012
Black College Student Sentenced to 12 Years in Prison for Kissing a White Girl

Black College Student Sentenced to 12 Years in Prison for Kissing a White Girl

Albert N. Wilson, a former University of Kansas student, has been sentenced to 12 years in prison and a lifetime of probation after being convicted by an all-white jury of raping a white teen girl. Bu ...more
Will Moss • 36,313 Views • June 4th, 2020
Black History Daily:  Who Was the First Black Female Dentist?

Black History Daily: Who Was the First Black Female Dentist?

In 1890 Ida Gray Nelson Rollins (1867-1953) became the first black woman to earn a doctor of dental surgery degree in the United States. She graduated from the University of Michigan in June. Nelson ...more
Stacie Coulter • 24,000 Views • August 22nd, 2011
Please Give Us a Like on Facebook!