Blogs Menu
View Latest Posts
View Subscriptions
Posting Instructions
Active Bloggers
Ivan Butcher II
class of
Michael Fortson
- College Not Listed - class of 2018
Reggie Culpepper
Clark Atlanta University class of 1998
Will Moss
Hampton University class of 1995
Beverly Johnson
class of
Kamal Imani
class of
LaMarr Blackmon
Cal St Univ, Long Beach class of 1992
Elynor Moss
North Carolina Central University class of 2003
Five Ways for Admissions Reps to Stand Out at College Fairs
Posted By: Eddie Francis on December 09, 2013

During my brief stint as an admissions director, I encouraged my staff and student volunteers to be engaging when talking to prospective students at college fairs. The fact of the matter was we were recruiting for an institution whose brand had been greatly compromised over the years, so we had to work twice as hard as our competitors. However, even elite institutions are finding that qualified students are more than willing to pass on their schools' big names for schools that show a real desire to have these students on their campuses.

First impressions make the difference, even in the higher education marketplace. Here are five ways admissions reps can great impressions at college fairs.

1. Step out! There are dozens to hundreds of colleges and universities at fairs. That provides an ideal opportunity for the biggest personalities to shine. One hard-and-fast rule I established with my recruiters was to stand in front of the table at ALL times. I wanted them to be aggressive yet approachable. When the student ambassadors implemented this strategy, they noticed that they collected more prospects than their neighbors while increasing awareness about the college.

2. Look inviting. Words cannot describe how much I despise it when I see reps on their phones or eating at their tables. People are attracted to those who look as if they invite conversation in fair settings. The most inviting reps are standing, smiling, and making eye contact with students and parents. I would even venture a guess that high quality students are most attracted to recruiters who look like the most inviting people.

3. Speak with confidence. Where the rubber meets the road, at college fairs, is the actual interaction. As a public speaking coach, I taught students to project over the college fair noise levels. Good projection is a sign of confidence. Reps should also be familiar enough with the institution's unique selling points to make a winning impression.

4. Ask questions and listen. One of the best sales strategies is asking questions. The best student I ever recruited came as a result of my stepping out to meet her, asking her questions, listening to her answers, and applying the college's academic programs to her career interests. By giving a prospect a chance to talk, you give your institution a chance to be the answer to his or her dreams.

5. Make the dream work through team work. I recently volunteered to work a college fair for my alma mater. Two very charming alumni showed up to volunteer, as well. Just as with the student ambassadors I trained, I found that having more than one engaging person at a table made an impression on students. I also found that if the team works together, more prospects can be gained. By doing that, you will have helped your institution accomplish two major goals--enhance its image and increase prospect numbers.

PICTURED: The student team I trained during my days at Paul Quinn College
If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!
Please Login To Post Comments...

More From This Author
How a Young HBCU Alumna Landed a Big Company Job
Three Big Reasons You Are Expected to Do Your Homework About Potential Employers
Five Ways to Make a Hiring Manager's Day
Career Moves: Know Your Value
Many days in the life of...
#BBUM Provides the Perfect Opportunity for HBCUs
Latest Blogs
Class of 2020
Graduation Cap ...more
Brittany Pinkston • 22 Views • July 5th, 2020
A Black History Fact: UNITY IS PROGRESS
In 1975, Ivan Butcher II, Harlem-born artist, designed and copyrighted, The Black Evolutionary American Flag, with the Library of Congress. With the approaching 1976 Bicentennial celebrations, Butc ...more
Ivan Butcher II • 157 Views • July 4th, 2020
Joseph Jackson Jr. - Leader of The Tougaloo Nine - Honoring Medgar Wiley Evers on TRIBE Family Channel™
Joseph Jackson Jr. -Leader of The Tougaloo Nine - Honoring Medgar Wiley Evers on TRIBE Family Channel™ July 2, 2020 at 5pm/pst 6pm/gmt 7pm/cst 8pm/est Call in: 347-539-5285 or Listen Online- ...more
Beverly Johnson • 21 Views • July 2nd, 2020
4 Dark Skinned Women Who Have Been Discriminated Against#BlackBeautyMatters
4 Dark Skinned Women Who Have Been Discriminated Against#BlackBeautyMatters Black Beauty Matters! Black Beauty Matters! “You look so good, you look so good”. So they really got you thinking you’r ...more
Kamal Imani • 31 Views • July 2nd, 2020
Las Vegas Dynamic Singer/Songwriter/Rapper & Dancer Simply Known As HOPE Drops Explosive New Single
#HOPE HOPE's Video For Hot New Single "Get Me Out" : Lyric video: Instagram: Facebook: https://www.f ...more
LaMarr Blackmon • 350 Views • July 1st, 2020
Popular Blogs
Divorce in America in 2009 – What’s love got to do, got to do with it?
Join Brother Marcus and the cast and the crew of the Brother Marcus Show live this Sunday evening on February 1, 2009 @ 8:00 p.m. for another hot topic in our community! “Divorce in America in 2009 ...more
Brother Marcus! • 65,794 Views • January 27th, 2009
IT'S PRETTY OBVIOUS FOLKS: Some of our Republican senators and congressman..are Swearing & Wearing White Sheets Also ..NASCAR was given 70million dollars in tax breaks the New Fiscal Cliff Deal ...more
David Right • 42,874 Views • December 28th, 2012
Seemingly innocent medication such as Visine eyedrops are used by people to concoct a mixture with similar effects as a date-rape drug. When mixed with alcohol and taken orally, the eyedrops can l ...more
Siebra Muhammad • 42,461 Views • May 23rd, 2009
Black College Student Sentenced to 12 Years in Prison for Kissing a White Girl
Albert N. Wilson, a former University of Kansas student, has been sentenced to 12 years in prison and a lifetime of probation after being convicted by an all-white jury of raping a white teen girl. Bu ...more
Will Moss • 31,250 Views • June 4th, 2020
Black History Daily: Who Was the First Black Female Dentist?
In 1890 Ida Gray Nelson Rollins (1867-1953) became the first black woman to earn a doctor of dental surgery degree in the United States. She graduated from the University of Michigan in June. Nelson ...more
Stacie Coulter • 21,473 Views • August 22nd, 2011