9 secrets of the world's ‘most attractive’ employers
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Posted By: Hija Chang on December 01, 2014 Development, flexibility and plain old friendliness boost rankings. By Catherine Conlan, Monster Contributing Writer Earlier this fall, employer branding firm Universum released its 2014 rankings of the World’s Most Attractive Employers, based on surveys of more than 200,000 business and engineering students in the world’s 12 largest economies. According to the survey, a “creative and dynamic work environment” is the most sought-after attribute for engineering students. Here are nine ways an organization can make the grade. They know themselves “The best companies are digging into the data and understanding what their strengths and weaknesses are,” says Vicki Lynn, senior vice president of talent strategy and employer branding at Universum. “When they look at what they need to do to be more attractive to students, they know they need to be authentic and real about it, not changing every year.” They’re flexible It’s not necessarily about working from home, Lynn says. Instead, companies that focus more on results and project completion and less on how many hours someone sits in a chair get high marks from students. They’re friendly “Friendliness comes up a lot as well,” Lynn says. Companies that score high have a personal approach to recruiting — these organizations answer emails promptly and engage with people on social media. She says she heard of one company whose CEO planned on personally calling the top five MBA students they were trying to recruit that year. They develop employees Lynn says training, development and education are an important draw for new workers. That’s the case for Deloitte, which ranked No. 5 on the list, says Margot Thom, managing director of global talent for Deloitte Global. The company built a brick-and-mortar learning center in 2011, and added two more in 2013. “Deloitte’s member firms develop leaders who are not only technically excellent, but innovative at finding solutions to their clients’ needs,” she says. They build their brands “Deliver consistently on your value proposition and make it an integral part of everything you do, from university recruiting and internship programs, to online tools and resources, to media and communications,” Thom says. Encouraging employees to be brand ambassadors to others will help reinforce your organization’s image as a leader. They invest in employees “At almost any organization, its most valuable asset is its employees,” says Blane Ruschak, executive director of university relations and recruiting for KPMG, which ranked No. 4 on the list for business students. “Starting from that premise, a company needs to invest in recruiting, onboarding, training, and development of those employees.” Too many employers expect new employees to start working on day one without providing proper training, Ruschak says. They know people change Continued: http://www.monster.com/blog/b/9-secrets-at... If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Hija Chang
Management, See Moss Interactive Bellarmine University class of 2021 Member Since January 2011 |
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