Shireen, Senior Area Sales Manager - L'Oreal Sales

Shireen talks about the objectives in her role as Senior Area Sales Manager at L'Oréal Dubai - to develop the brand positioning in the market and to be market share leaders. She talks about the importance of brand knowledge which helps you to be strong in negociations, and to build stronger relationships with key retailers. She describes the toughest part of her job as competing with the fierce competition. Shireen talks about her measures of success being not only achieving targets but also growing teams, and overall brand performance.