HBCU CONNECT renews partnership with Merck for successful health site
Posted By: Elynor Moss on November 07, 2016 |
Alliance provides targeted lifestyle and health information to a 1.2-million member community
COLUMBUS, Ohio – HBCU CONNECT (www.hbcuconnect.com), the trusted source for community engagement and lifestyle information for the alumni of America's historically black colleges & universities, recently announced a renewed partnership with innovative pharmaceutical company Merck (www.merck.com). The renewal will ensure the continuation of the successful health and wellness microsite, www.hbcuconnect.com/merckengage, which targets HBCU CONNECT’s 1.2 million educated African-American subscribers.
The health and wellness microsite was a breakout success, resulting in Merck receiving more than 49 million ad views and over 85,000 ad clicks driving traffic to MerckEngage.com. The success comes thanks to HBCU CONNECT’s influential standing in the community, driven by its social media presence, print publication and dedicated user base. The site includes co-branded content relevant to HBCUCONNECT.COM subscribers while providing a wealth of useful health information and simultaneously offering MerckEngage a unique opportunity to engage this important customer segment. The partnership is designed to offer resources that can improve awareness and help better manage common health conditions prevalent in the African American community.
In addition to the microsite, HBCUConnect.com members have access to all of MerckEngage.com’s consumer offers which include disease management, fitness tips, healthy eating, recipes, and coupon offers by accessing the comprehensive website at www.MerckEngage.com. MerckEngage.com offers health information, tips, and tools website visitors can rely on every day.
"MerckEngage has proven to be an invaluable resources for our members, and with this renewed partnership, we'll be able to continue providing them access to relevant health information dedicated to the HBCU community," says Will Moss, CEO of HBCU CONNECT. "We're honored to partner with a corporation of such great stature and look forward to a beneficial business relationship that will benefit both of our organizations as well as HBCUCONNECT.COM's website visitors."
Conrod Kelly, US Marketing Lead, Chair of the EBRG Executive Council and HBCU Alum (FAMU) shares in the enthusiasm for the partnership.
“Merck is pleased and proud to team up with HBCU to support healthy living, via www.merckengage.com. This is a multi-channel health and wellness platform, in English and Spanish, designed to help health care consumers achieve goals for living a healthier lifestyle.”
While its educated African American readership benefits from useful health and lifestyle resources from MerckEngage.com, HBCU CONNECT presents MerckEngagethe pharmaceutical giant with a valuable marketing opportunity: the potential to reach more than 1 million monthly website visitors across HBCUConnect.com, and their network of African American targeted websites such as BlackNews.com, BlackHistory.com, BlackWomenConnect.com, and a huge social media presence on Facebook and Twitter. Both brands recognize the value of connecting with the African-American community in such a personal way and look forward to continue bringing useful health and wellness content to such a crucial network.
HBCU CONNECT is the undisputed leader in uniting alumni of America's foremost HBCUs with valuable resources for career development, community engagement and now even health and wellness.
Merck is a global healthcare leader working to help the world be well. Merck is known as MSD outside the United States and Canada. Through prescription medicines, vaccines, biologic therapies and animal health products, Merck works with customers and operates in more than 140 countries to deliver innovative health solutions. Merck also demonstrates a commitment to increasing access to healthcare through far-reaching policies, programs and partnerships. For more information, visit http://www.merck.com.
Founded in 1999, HBCUConnect.com, http://www.hbcuconnect.com is the first and largest media outlet targeted towards the Historically Black College and University (HBCU) community. Boasting over 1.5 million registered members and encompassing a complete web portal, magazine, recruiting engine, social networking site, forums, blogs, news feeds and shopping, HBCUConnect.com serves the needs of HBCU aspirants, students, alumni, faculty and staff by providing a single destination and launching point for the entire diaspora.
For more information, contact Will Moss at HBCU CONNECT, 614-416-5515.
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