HBCU Bloggers and Content Creators Should Have Authority in 2017
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Posted By: William Jackson on February 22, 2017 HBCU Bloggers and Content Creators Should Have Authority in 2017 by Prof. William Jackson Edward Waters College Twitter: @wmjackson Use your Social Media platforms and tools to: 1. Be conversational The range of online applications are as flexible as the type of devices that are available. Conversation is the foundation for networking and building relationships in online communities. The power is not in the software, but in the ability to connect and collaborate. 2. Share Content Sharing content is important to growth in Professional Learning Communities (PLC) and Professional Learning Networks (PLN). The ability to create content, share content and archive allows for influencing the present and building for the future. 3. Write / Blog - Content is King To be a better blogger, you must write as much as possible. Content creation is king as stated by Bill Gates in many seminars and conferences. Africans have valuable content to share. Write to live and live to write is practiced in academia and business. 4. Build your e-Reputation, e-Personality, e-Reliability Having a reputation or a personality requires some type of Social Media presence. The debate is still going on which one is better, the reality is all are beneficial to building and marketing a personal, professional and business Brand. The more content the better depending on what audience you are trying to reach. 5. Learn to Listen Teach yourself to listen to people talking about how they use technology. Learn the difference between integration, implementation, and initiation of technology. Join Meetups, EdCamps, Bar Campms and other social events that connect like-minded people. 6. Take the time to read Even though YouTube can provide almost all your instructional needs, reading still cannot be beat.Read about those that are innovators and smart creatives, learn how to apply their successful strategies and best practices to your strategies and build off success. 7. Collaboration – Cooperation – Association CCA to build your knowledge, build your Brand and learn how to Market your ideas and skills. 8. Understand your Community You cannot be friends with everyone on all Social Media. Learn which sites are beneficial to your needs and help you network with like minded people that have the similar goals, mission and vision. Don’t waste your time on useless Social Media sites that are not productive or beneficial. 9. Say more with Less Twitter is 140 characters, how can you communicate in 140 characters or less effectively? 10. Social Media is a “pull system” you must know your audience. "Pull" them in with valuable content. Understand who your following, why your following someone. Know who is following you, and why are they following you. 11. Find your Niche Finding your Niche is important, your Niche is your voice and your presence online. 12. How do you want people to remember you? Content rarely goes away,it is archived, saved, packaged and stored some place online. You create a "digital legacy" with your content. 13. Build a personal mission statement When using Social Media build a mission statement that can help you grow academically and professionally. 14. Remember Social Media is about relationships Building relationships is important. How do you build them online? Remember everyone does not have the same mission as you so be careful in your associations. 15. Develop your elevator pitch for those unique times when you have one opportunity to make an impression in a quick meeting or a chance elevator visit. Social Media may provide a one-time shot to pitch your ideas to the “right” person so have your pitch ready to go. 16. You cannot be shy in the Blogging / Technology Industry Technology opens opportunities nationally and globally as never before. Being shy will get you literally nowhere. 17. Don’t view other bloggers as competition, they are opportunities for collaboration. Sometimes it is better to collaborate not compete. 18. Brand vs Visual Identity Learn the difference. How do people see you online? What is your vision of you and importantly what are others vision of you? 19. Your Brand is your Promise Your Brand continues to grow as your knowledge and abilities grow. Continue to study and learn. Mentor and be a role model to the youth and teens around you, at your school, community, place of worship. 20. Your Brand and Niche should be a safe place Make sure your association is approachable and valuable. What type of people are you associated with? Do they have a similar direction, mission and goals as you do? 21. Be Authentic No one can be you, but you. Don’t try to be something you are not, don’t steal someone else’s ideas and think about what you bring to the table. 22. Social Media can bridge Culture Diversity is a good thing. Diversity is a verb. What kind of culture are you creating with your culture? 23. Be careful about being assimilated Assimilation, association and application are important, but don't forget who you are and your mission. Keep your authenticy. 24. You do not have to know everything Apply what you learn and allow yourself to grow.Be a life long learner of your craft. Expand your ideas and even your dreams. 25. Attend conferences and Socials Connect, socialize and be friends. Never doubt your ability to be creative and innovative. “Build your Brand as having authority over your life.” Wm Jackson If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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William Jackson
Educational Technology and Social Media Instructor, Edward Waters College South Carolina State University class of 1985 Member Since September 2008 |
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