Branding Techniques for HBCU Students
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Posted By: William Jackson on May 26, 2017 Branding Techniques for HBCU Students by William Jackson Social Media Visionary for My Quest To Teach Inspired by "Knockout Branding Techniques" Bridget N. Armstrong, Black Enterprise 2009 Competition is tough, the fields of study in higher education need to be mapped out because competition is not only local it is national and international HBCU students continue to face a serious delima in their approach to relevant and stable career choices. Educational opportunities have never been more accessible and equitable, but globally our world economy has created increased competition. When I say equitable, today's students have access to the best resource in history, the World Wide Web and connected databases, historical literature, publications from globally and even experts in their career fields. Never before in history have students had access to global learning opportunities that allow for unprecedented learning and networking. The trick is to get students to see it, understand it and apply that learning. Teaching the skills of reading for comprehension is important even in higher education. HBCU students during their college careers should be developing their Brands and their personal Niches. They, HBCU students need to understand what an entrepreneur is because the majority of them are and the value to the process of networking and true to the meaning of pressing the flesh to be the best should be taught. In my Educational Technology, Social Media and STEM class, too many students even senior did not know what STEM, STEAM and STREAM where, what PLC - Professional Learning Communities and PLN - Professional Learning Networks are and how they work. PLN's online like #EduMatch, #FlEdChat, #UrbanEdChat and others where professionals speak honestly about their careers in unfiltered ways. Providing best practices, strategies, knowledge based skills to work smarter. HBCU juniors and seniors should know the top 5 people in their course of study, they should know the educational requirements and where to find advice on what Social Media platform for jobs, internships and where is the best place to be hired. There is no time for being silly or even stupid when you have a tool that can spread your Brand instantly around the world. This information is necessary for building a successful foundation to grow and create professional and personal stability. To go along with careers, HBCU students must be unique and original by building a position for themselves online and offline. Creating and re-creating to establish their credibility in E- reputations, E-personalities, E-Branding and what the Niche will be. Asking these questions about how people see you, do people see you as an innovator, creator, developer, community activist. How diverse is your network of associates and who you can call on for ideas and resources. Can you "Codeswitch" in diverse environments and feel comfortable about not losing yourself. Do you know if your an extrovert or an introvert? Are you a thought leader or are you cognitively complacent about community issues because you have your success and everyone else needs to get theirs? The world if full of diversity and requires situational awareness. What tools do you have to handle stress, set-backs, break-downs and even how to manage success? HBCU students will face many challenges, so their preparation must be strategic and applied to real life. Finding a mentor to talk to, share ideas with and to have a person to vent is important. HBCU students must develop a personal winners reputation because every Brand is based on the reputation created. Think about the minds of your audience, potential customers, clients and even the competition. Your focus as a student is to create, plan and build a reputation that sustains your Brand and allows it to grow and open more opportunities in the future. Use the summer months to attend conferences, workshops, find a mentor, visit and participate in library events and volunteer as much as possible to build your PLN in your community and city. If you fail to take advantage of these things you may be missing out on internships, scholarships and business opportunities that others will take advantage of and grow from. You are your own worst enemy and your own best marketing tool. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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William Jackson
Educational Technology and Social Media Instructor, Edward Waters College South Carolina State University class of 1985 Member Since September 2008 |
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