How to be Dope, Lit and Diverse on Social Media
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Posted By: William Jackson on June 25, 2017 How to be Dope, Lit and Diverse on Social Media by William Jackson Social Media Visionary of My Quest To Teach #MyQuestToTeach Presented at WordCamp Jacksonville 2017 national and international Wordpress conference. An exploration into the value of Branding and Marketing to the diversity of humanity. Opening the mind to accepting that diversity is necessary for everyone to grow beyond their self-perceived biases and perceptions of cultures, genders, socio-economic status and grandeous self-perceptions. The influences of self-perception and the perceptions of those being marketed and advertised to. Connecting with others outside of our biases and stereotypes requires accepting diversity beyond seeing people that look like what we look like. What are the expectations of content creators, innovators and smart creatives when working to create an environment of engagement and interactive exchanges from the perceptions of posted content. The importance of understanding the value of diversity and that just because someone is from another culture does not mean they do not have similar value structures and priorities with family, children and employment. The Internet does not care about color, culture or gender it is a global think tank. Misconceptions are easy when there is not the desire or effort to understand those that are different and the biases created by media and word of mouth. The R word racism, creates a hindrance when trying to connect to other cultures, races and even genders because of the self- perceived perceptions based on outdated and antiquated ideas and even religious followings that do not allow for open minded intellectual discovery and growth. This is why WordCamps, EdCamps, BarCamps and Tech conferences are so important. Sharing knowledge enhances the life of everyone. Being Dope and Lit means allowing who you are and embracing your humanity. To see the world not as segregated lives and individuals, but as a dynamic purpose of embracing of cultures that enrich and inspire creativity and innovation in oneself and others. Creating Brands that are a promise that your content accepts everyone as important and an invitation to not only follow, but to be engaged, involved, contributory and active. Bill Gates stated, "content is king," and content runs the world." If that is the case then content needs to be developed to embrace the multiple dynamics of diverse societies and cultures. Great examples of dynamic marketers are Coke, Pepsi, Nike and other lines of marketing that embraces cultural differences and see them as opportunities for engagement and building relationships. "How to be Dope on Social Media" is a way to share dynamic and diverse content that inspires and motivates. Dopeness: "to move people to go beyond their every day lives and engage to bring change and harmony as humans living in a world of humanity where diversity is celebrated and yearned. Developing a personal Brand that seeks engagement, acceptance, tolerance and peace." William Jackson, Social Media Visionary of My Quest To Teach If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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William Jackson
Educational Technology and Social Media Instructor, Edward Waters College South Carolina State University class of 1985 Member Since September 2008 |
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