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McDonald’s Reinforces Longstanding Commitment to HBCU Community by Supporting the 77th Magic City Classic!

McDonald’s Reinforces Longstanding Commitment to HBCU Community by Supporting the 77th Magic City Classic!
Posted By: Reggie Culpepper on October 24, 2018

College rivalry may be front and center at the 77th McDonald’s Magic City Classic this Saturday, but the Golden Arches will be on deck to bring together fans who are true to their HBCU. As a brand, McDonald’s is committed to educational empowerment. And this weekend, its pulling out all the stops!

For the first time, 100 deserving students from Alabama State University and Alabama A&M University will travel to the Magic City Classic, courtesy of McDonald’s USA. The brand is also granting one lucky Alabama State University student with a $10,000 True to the HBCU Scholarship during halftime. This is one of four scholarships the company is giving to well-deserving HBCUers this year, totaling $40,000.

The McDonald’s HBCUnion, hosted by Emmy Award Winner and national broadcast personality Big Tigger, is a one-of-a-kind tailgate experience where fans will bond as one HBCU Family, enjoy delicious McDonald’s menu items including World Famous Fries, special appearances from DJ Envy of the Breakfast Club and popular hip-hop group F.LY. (Fast Life Yungstaz) as they lead the crowd in their famous SWAG SURF!

WHAT: McDonald’s is proud to serve as **** sponsor for the 77th Magic City Classic, featuring Alabama A&M University and Alabama State University, the largest historically black colleges and universities (HBCUs) in the state. This is one of many ways the brand demonstrates its deep commitment to the community through its True to the HBCU platform.

WHO: For the first time, McDonald’s USA is bringing 100 deserving students from Alabama State University and Alabama A&M University to the much-anticipated Magic City Classic to meet in the middle, swapping rivalry for comradery at the McDonald’s HBCUnion Tailgate. Hosted by national broadcast personality Big Tigger, the unique tailgate experience is designed to bring opponents together to show we have more in common than we think, despite which school we represent. Special guest DJ Envy will grace the turntables and popular hip-hop group F.LY. (Fast Life Yungstaz) will lead the crowd in their famous “Swag Surf.”

McDonald’s will present one lucky HBCU student with a $10,000 True to the HBCU scholarship, facilitated by Thurgood Marshall College Fund (TMCF).



This is the second of four scholarships the brand is presenting to commendable students to help cover higher education expenses, such as tuition, room, board and books, that can sometimes hinder students from achieving graduation.

WHEN: Saturday, October 27, 2018

McDonald’s HBCUnion Tailgate 10:00am – 2:30pm
• McDonald’s HBCUnion Student Arrival (12:00pm) – B-roll and photo capture opportunities available

McDonald’s Magic City Classic 2:30pm
• True to the HBCU $10,000 scholarship presentation (during halftime, before the bands take the field) – B-roll and photo capture opportunities available

WHERE: Legion Field, Birmingham, Alabama
400 Graymont Ave W, Birmingham, AL 35204

BACKGROUND: As a brand, McDonald’s is committed to educational empowerment. This year, its True to the HBCU platform offers four scholarships to well-deserving students throughout the year, totaling $40,000. Assets help cover education expenses for the 2018-2019 school year. McDonald’s and TMCF are proud to offer opportunities to outstanding undergraduate or graduate students attending one of the 47 publicly-supported HBCUs within the TMCF member-school network. For more information, visit www.tmcf.org.

SOCIAL MEDIA: Catch a snapshot of all McDonald’s activities during Magic City Classic weekend by visiting us on Twitter @365Black or by following #HBCUnion on all social platforms.

About McDonald’s
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. More than 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women who are independent employers, and set their own employment policies and practices, including pay and benefits for the people working in their restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @365Black and Facebook www.facebook.com/mcdonalds. To learn more about the 365Black initiative, visit www.365Black.com.
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