Omaha Born LA Raised Rapper SK8 Pernounced Skate Drops Hot New Single "Private Party" Feat. 24Hrs..
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Posted By: LaMarr Blackmon on April 30, 2019 Sign up Log in Energy funnels into music and bounces back out to the world. As such, artists transmit what they put in. Omaha - born and Los Angeles - based “rap singer” SK8 Pronounced Skate pulls vivid and vibrant vibes from countless hours spent perfecting his craft and an intriguing story that saw him go from Midwest pro basketball hopeful to gold - selling homegrown phenomenon. Merging hypnotic hip - hop and otherworldly R&B crooning over smoked - out soundscapes, he emanat es an undeniable and uncontainable energy on a series of 2019 releases for Alignment/Art@War/Atlantic Records. “Everything you put out to the world will be reciprocated,” he exclaims. “My message is, ‘Live your life like today could be your last, because l ife is short’ . Be around good people and spread good vibes. That’s the movement. For me, it starts with music that’s easy on the ears. You might smoke to it, party to it, vibe to it, or fuck to it. I’m doing everything to become professional at this . I wan t to continue learning and growing.” He started this process of learning and growing during his childhood. Born to a Lebanese father who loved Bob Marley, SK8’s childhood encompassed weekly services at Greek Orthodox Church, listening to classic reggae wit h pops, and playing basketball. H e became fascinated with music, spinning records by 50 Cent, Lil Wayne, Nelly, and more on the regular . Attending Wiz Khalifa’s Waken Baken tour in 2011 proved to be a turning point. “Watching my idol showed me this was so mething I wanted to do,” he recalls. “Everybody in there was high and having a blast . I realized you could be on stage and change lives.” With his own life changed, he started to rap over beats on YouTube and share his recordings under his mom’s childhood nickname for him — “SK8 . ” In between basketball practice, he sequestered himself in his room, developing a sharp, slick, and soulful signature style. He played college ball for a year at Hastings College in Hastings, Nebraska in addition to performing packed local shows. Soon after, music became the primary focus. “My dad grew up playing ball, so it was hard on him when I quit,” he admits. “When my parents saw how serious I was, they were all about it though .” He built a devout following by releasing several mixtapes independently and joining forces with fellow hometown sensation Jack & Jack for the gold - certified single “Like That.” Along the way, he opened for everyone from Lil Wayne, 2 Chainz, and Rae S remmurd to T. Mills and 3LAU. Following his successful headline Skaterade Tour, he relocated to Los Angeles in 2015. Amassing millions of streams on his solo material, he built an impressive independent catalog. Along the way, he developed a creative rapport with Taylor Gang rapper Chevy Woods, collaborating regularly and meeting the rest of the crew — including producer Ricky P. While in a 2017 studio session with Taylor Gang producer Ricky P, he met Wiz and immedi ately hit it off. By 2018, SK8 locked down management with Taylor Gang Management, cofounded his own imprint, Alignment with entertainment executive James McMillan, and signed to Atlantic Records via McMillan’s A RT @W AR joint venture. Now, he makes his form al introduction on the 2019 single “Pr i v a te P a rty” [feat. 24hrs]. Airy beats, claps, and a thick haze entwine with his silky delivery before an i nstantly hummable hook. 24hrs lends his unmistakable falsetto track, adding another dimension to this nocturnal anthem. “Lyrically, it’s just about having your own private party,” he goes on. “This could be kicking back, smoking, and watching NETFLIX with your girl or throwing a rager. I want to be able to capture everybody’s idea of a private party though . Musical ly, it dictates the sound for the whole project. It makes you feel warm and represents the sound and how I want everything to be.” That extends to Alignment. The imprint upholds his vision and emits the same energy. “Alignment means getting your body align ed, getting your team aligned, getting your love aligned, getting aligned with God, and getting everything aligned, so you can go exactly where you need to go and fulfill what’s planned for you,” he states. “That’s what I’m really going for .” In the end, SK8’s music provides precisely what he puts in ... “I want listeners to really feel this,” he leaves off. “I’ve got a platform to speak, and I’m choosing to have a positive mindset and art. That’s my deal. It’s ultimately about spreading love.” If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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LaMarr Blackmon
From Winnetka, CA Cal St Univ, Long Beach class of 1992 Member Since January 2009 |
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