For the Love of Pizza: Domino's to Offer Rewards Points for Any Pizza - Even Competitors
|
|
|
Posted By: Daniel Moss on May 02, 2019 Revolutionary program begins in time for one of the biggest pizza days of the year - Millions of pizzas are likely to be eaten this weekend - Domino's wants to give rewards points for all of them! - Domino's app will use artificial intelligence to identify pizzas and give away rewards points for the next 12 weeks. - New ads, featuring Domino's CEO in a non-Domino's pizza restaurant, will air just in time for Sunday's game. Beginning on Saturday, Feb. 2, just ahead of one of the biggest pizza days of the year, Domino's will begin awarding rewards points for ALL pizza that customers may eat through its new Points for Pies program. The process is simple: Customers download the latest Domino's app, sign up for the Piece of the Pie Rewards® loyalty program (if not already a member), use the newly-embedded pizza identification feature to scan their pizza and voila! Customers can then earn 10 points. After a customer earns 60 points, they can redeem them for a free medium two-topping Domino's pizza! All the details can be found at pointsforpies.com. "Instead of advertising during Sunday's game, we decided to invest in a breakthrough program that rewards everyone who loves pizza as much as we do," said Art D'Elia, Domino's senior vice president - chief brand officer. "We know everyone is asking themselves, 'Did Domino's just say they will award points for eating ANY pizza? Even from a competitor?' You read that right; oh yes we did!" Domino's typically sells nearly 2 million pizzas and 4 million chicken wings on the biggest football day of the year – about 40 percent more pizzas than on a normal Sunday. Stores have prepared for weeks so that they're ready to serve customers during the busiest hours – right before kickoff through the halftime show – some of the most intense pizza-ordering hours of the year. Considering Domino's alone sold enough pizza to cover more than 5,000 football fields last year, we know there are a lot of pizza lovers out there who will be eligible to claim rewards points! New Technology Technology is an important element of Domino's Points for Pies program. Domino's internal teams developed a pizza identifier that will scan each pizza or slice and will then use artificial intelligence-driven software to identify the image as pizza, so that points can be awarded. This technology will recognize all pizza – not just Domino's – for rewards. Sorry – it won't give points for hamburgers, turkey sandwiches or any nonpizza item. "This is the first time Domino's is using AI technology like this," said Dennis Maloney, Domino's chief digital officer. "It will be running the pizza identification process and is already smart enough to identify all pizza, even if it is a homemade English muffin pizza, a pizza with a hotdog stuffed crust, or a high-end artisan pizza. It can even identify if it's a dog's squeaky pizza toy." New Ad Airing This Weekend Domino's CEO, Ritch Allison, will appear in TV commercials for the program, which begins airing on Feb. 2. Not only is it the first time that Allison has been in a Domino's ad, it's also the first time a Domino's ad has been shot in a restaurant other than Domino's. "We knew that filming this commercial in a pizzeria that was clearly not Domino's would really demonstrate our commitment to awarding points for all pizza," said Kate Trumbull, Domino's vice president of advertising. "We chose a place that was special to our CEO when he lived in Atlanta – Antico Pizza, an acclaimed family-owned favorite that puts just as much love into their pizza as we do." The new ad can be viewed at youtube.com/dominos. Points for Pies Program Details Domino's will award Piece of the Pie Rewards members with Points for Pies points when they use the latest version of Domino's mobile app to scan a "pizza or an eligible image of a pizza" from Feb. 2 - April 28, 2019. Customers can use the menu on the left-hand side of the of the app to navigate to the Points for Pies section. Domino's has committed to giving pizza lovers at least 100 million points toward free pies during the program's 12-week duration. Members can earn 10 points through scanning one pizza per week and can earn up to a maximum of 60 points through Points for Pies. Traditional rewards points, earned through pizza purchases at Domino's, can be combined with Points for Pies credits to earn a free Domino's pizza. Every day more Points for Pies credits will become available. Point availability may run out throughout the day. This doesn't mean they're gone forever, though. Customers can check back as more points become available. The mobile app will indicate when Points for Pies are unavailable and encourage participants to return later to claim points. Points earned through Points for Pies will expire after six months. Further details can be found at pointsforpies.com. For additional images, videos and other assets please go to media.dominos.com. About Domino's Pizza® Founded in 1960, Domino's Pizza is the largest pizza company in the world based on global retail sales, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of over 15,300 stores in over 85 markets. Domino's had global retail sales of over $12.2 billion in 2017, with more than $5.9 billion in the U.S. and more than $6.3 billion internationally. In the third quarter of 2018, Domino's had global retail sales of nearly $3.1 billion, with over $1.5 billion in the U.S. and nearly $1.6 billion internationally. Its system is comprised of independent franchise owners who accounted for over 97% of Domino's stores as of the third quarter of 2018. Emphasis on technology innovation helped Domino's achieve more than half of all global retail sales in 2017 from digital channels, primarily online ordering and mobile applications. In the U.S., Domino's generates over 60% of sales via digital channels and has produced several innovative ordering platforms, including Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and text message using a pizza emoji. In late 2017, Domino's began an industry-first test of self-driving vehicle delivery with Ford Motor Company – and in April 2018, launched Domino's HotSpots®, featuring over 200,000 non-traditional delivery locations including parks, beaches, local landmarks and other unique gathering spots. Order – dominos.com AnyWare Ordering – anyware.dominos.com Company Info – biz.dominos.com Twitter – twitter.com/dominos Facebook – facebook.com/dominos Instagram – instagram.com/dominos YouTube – youtube.com/dominos Please visit our Investor Relations website at biz.dominos.com to view news, announcements, earnings releases and conference webcasts. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
 |
Daniel Moss
President, HBCU Connect, LLC Member Since September 2000 |
Comments
More From This Author
| The Baltimore Orioles will celebrate HBCUs on Wednesday, September 7 at 7pm, when they take on the Toronto Blue Jays! |
| URGENT: ATTENTION ALL HBCU SENIORS, FACULTY AND STAFF! - One Million Dollar Scholarship Fund Announced! |
| Verizon Homecoming Virtual Meet and Greet with Verizon Recruiters Tuesday, October 20, 2020 1:00 - 4:00pm EST |
Latest Employer Strategies & Success
 |
Voice & Velocity: Elevating Recruiter Impact on Inclusive Hiring
Watch the Recording: Celeste Warren Shares Strategies for Elevating Recruiter Impact in Hiring
Thank you to everyone who joined HBCU CONNECT for our July 29 Lunch & Learn,
“Voice & Vel ...more
Roger The Great • 549 Views • July 29th, 2026 |
 |
Free Lunch & Learn Wednesday: Celeste Warren on Elevating Recruiter Impact in HiringRecruiters are expected to lead the hiring process, but leading it and being heard in it are two different things. Join Celeste Warren - former Merck VP and Chief Diversity & Inclusion Officer - for a ...more
Roger The Great • 2,881 Views • July 27th, 2026 |
 |
Celeste Warren's New TEDx Talk 'The Cost of Standing Still' Is a Must-Watch for Every EmployerRenowned diversity, equity, and inclusion strategist Celeste Warren has just released her much-anticipated TEDx Talk, "The Cost of Standing Still," and it is essential viewing for any leader serious a ...more
Roger The Great • 554 Views • July 22nd, 2026 |
 |
Case Study: Roth Staffing + HBCU Connect - Building Long-Term Recruitment Pipelines Through ScholarshipsRoth Staffing partnered with HBCU Connect to establish a program awarding two scholarships annually to HBCU students, alumni, or their children. The program funds tuition or professional development, ...more
Roger The Great • 11,912 Views • December 5th, 2025 |
 |
Why Recruiting from HBCUs Is Not Just About Diversity—It’s About TalentRecruiting from HBCUs should never be solely categorized as a DEI initiative.
It’s a smart, strategic, talent-based decision. ...more
Roger The Great • 19,791 Views • May 12th, 2025 |
Popular Employer Strategies & Success
 |
Being lonely at work is bad for businessby Claire Zillman @clairezillman
One nonprofit is attempting to stem teacher burnout by addressing a problem that plagues many offices: employee loneliness.
The nonprofit organization Math for A ...more
Hija Chang • 109,567 Views • August 11th, 2014 |
 |
Check out the Top 20 College Majors for HBCU StudentsDo you want to know what the Top 20 Majors are that HBCU Students are choosing? If so, check out our list that was generated by polling the members of HBCUConnect.com.
1. Business Administration
2 ...more
Hija Chang • 78,378 Views • August 9th, 2011 |
 |
2011 Texas Southern University Tiger Career ExpositionDear Employers:
It is indeed a pleasure to invite you to Texas Southern University's (TSU) 2011 Career Exposition. The event will be held on September 29, 2011 from 10:00 a.m. - 2:00 p.m. in the TS ...more
Hija Chang • 75,887 Views • June 24th, 2011 |
 |
Check here for your list of Historically Black Colleges that offer a concentration in Sales...Please check out the list below of HBCUs that offer sales courses and/or degrees. If you need help contacting these colleges let our staff know and we are happy to help you connect.
HBCUs with Sale ...more
Hija Chang • 70,425 Views • July 14th, 2011 |
 |
Microsoft & HBCU Connect Launch New Online Technical Challenge to offer jobs to African Americans.HBCUConnect.com, in partnership with Microsoft, recently announced a contest to promote opportunities for minority professionals with experience in the IT industry, to compete for prizes, recognition ...more
Hija Chang • 69,676 Views • April 23rd, 2014 |
