5 Ways Recruiters are Using Artificial Intelligence in Hiring
Posted By: Dr. Marcia Robinson on May 19, 2019 |
Whether you know it or not, using Artificial Intelligence in hiring is becoming more widespread.
It shouldn’t surprise you because you are probably walking around campus with your smart phone or tablet cluttered with the latest apps to help you manage your life. You are probably using apps to discover your favorite spots in your new college town, interacting with your favorite games and sports teams or your Alexa might even have woken you up today with your favorite programmed music. You may even have interacted with artificial intelligence to schedule yourself for a job interview before. You just didn’t know it.
If you haven’t already heard it, you should know that there is an emerging interaction that could impact you soon. That new interaction will be with artificial intelligence in hiring processes when you are looking for internships or looking to land jobs and careers after graduation.
Studies from Oxford University, McKinsey and Pricewaterhouse Coopers forecast that up to 50% of current jobs could be replaced by smart machines within the next 20 years. You probably already know that about 5 million jobs have been lost to automation since 2000.
However, that’s not what I am talking about here.
We will talk more about that many more times as the workplace changes. Right now, I am just letting you know that, based on my recent research where I interviewed Human Resource professionals from major corporations, these are five of the ways that recruiters are currently using artificial intelligence in hiring.
HR is using Artificial Intelligence in Hiring
1. Ai is being used for sourcing and finding applicants. It can get a little complex how that happens, but know that your social media profiles have never been more valuable to you as a job seeker.
2. Ai used for screening applications. You have heard that recruiters spend about twenty seconds looking at your resumes. Well artificial intelligence is shaving time off this process even more. Ai is screening applications in and out of contention very quickly.
The same way you might quickly dismiss a pair of shoes that is served up to you on a website you visit, it's the same way your resume could be quickly dismissed by a search algorithm.
3. Ai used to improve applicant user experience. Do you have a question during the application process and wish you had someone to speak with? Well you can probably get answers from AI powered chat bots that could tell you where in the process you are, what might be missing from your application or what to expect in the next steps. These smart bots are just like your Alexa or Siri device.
4. Ai used to market and brand their organizations. So, you are perusing your favorite sites on the internet and ads for jobs, internships or organizations in which you might be interested, appear. Companies trying to get your attention could start marketing their jobs to you, just like they market sneakers to you.
5. Ai used for predictive analytics. Companies capture tons of human resources and applicant data every year. They have data on who they hire, who they didn’t hire, who does well in their company and who didn’t do so well. Imagine organizations then feeding that data back through artificial intelligence tools to help them create stronger profiles of the ideal hire? Well it is possible and that can help them lower the costs of average $4000 they spend to find a new hire and they can find better quality hires in the process.
Just reading through that list of five ways companies are using artificial intelligence in hiring, I am sure your mind was probably racing about all the ways you could be included or excluded as a job seeker. You are probably asking the question – How am I supposed to get past the algorithms that make Ai work? We will talk more about that later.
For now, my goal is that you become aware of the trends. There is no guarantee that AI will deliver for HR in all the ways it is planned. For example, some promoters of AI in hiring is suggesting that AI will reduce or eliminate unconscious bias in the job search. The jury is still out on that for sure.
Dr. Marcia F. Robinson MBA, SPHR, SHRM-SCP
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