How to Build a Website for Your Small Business
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Posted By: Reginald Culpepper on June 07, 2019 FEATURED Content Whether you’re starting a business or already have one, creating a website for your business is essential for reaching potential customers. A website allows you to attract customers while creating and controlling the message you send. In most cases, your website will be the first impression customers get of your company, and you want it to be a positive one. Whether customers are looking for a vendor, store or advisor, they’ll trust a business with a professional-looking website. Fortunately, building a website is relatively easy when you know the key components to include. What to include on your website The first step in figuring out how to create a business website is setting an overall goal. The purpose of your website should be to anticipate what consumers want to know and provide that information in a way that aligns with your image and brand. To accomplish that goal, your website should be a blend of written content and images that convey the message you want to send about your company. What you do: The homepage should make it clear what your business does and the specific services or products you offer. It should be simple and to the point, with clear graphics and easy navigation. About you: Customers want to know who’s behind the business. Learning about the business’s background humanizes the company and builds trust in your brand. Some information to share could include awards, years in business, an explanation of why you started your business and what makes the company special. If you have a family business or have been operating for several years, you may want to include a brief history of the company. The team: Sharing short staff bios is another way to humanize your business. It also lets potential customers know more about your team and each member’s expertise. This is particularly important for businesses that offer services as opposed to products because it lets customers know how well employees are equipped to meet various needs. Contact information: This is critical. Let customers know how to contact you. Offer several methods, including a phone number, email address, a contact form and the address of your business, if appropriate. If customers will visit your business, embedding a searchable map is helpful. For more information and tips on what to include on your web site, go to https://bit.ly/2U3EifH If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Reginald Culpepper
President, Fulfillment and Web Services, HBCUCONNECT Clark Atlanta University class of 1998 Member Since September 2000 |
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