Client News & Resources Menu
Client News & Resources
View Latest Posts
View Subscriptions
Posting Instructions
Active Bloggers
Ivan Butcher II
class of
Michael Fortson
- College Not Listed - class of 2018
Reggie Culpepper
Clark Atlanta University class of 1998
Will Moss
Hampton University class of 1995
Beverly Johnson
class of
Kamal Imani
class of
LaMarr Blackmon
Cal St Univ, Long Beach class of 1992
Elynor Moss
North Carolina Central University class of 2003
4 Initial Strategies for Starting Your Diversity Recruitment Outreach
Posted By: Elynor Moss on June 30, 2020


Increased talent diversity is a common goal for most businesses these days. Though many organization want a more diverse workforce, most organizations are unaware of how to achieve it.

Diversity recruiting is a function of proactive outreach and community involvement. Improving your talent pool requires a structured plan for outreach, cultivation, and integration of each candidate into your workforce. Keep the following strategies in mind as your business develops this plan and initiates strategies to build a more diversified team:

1) The Right Corporate Culture
Diversity recruitment may be about finding the most qualified candidates for your organization, but how much simpler would the process be if applicants came to you?

A primary strategy for improving your diversity outreach is to promote company values that acknowledge the value of diverse cultural perspectives. Build your talent pool and business goals around an inclusive environment of acceptance. This includes reviewing HR policies, creating diversity mission statements and goals, and enacting diversity training for both management and lower level employees. When your business is a known supporter of diversity and cultural acceptance, candidates seeking a welcoming environment will track you down.

2) Team Up
Effective diversity recruitment relies on partnerships. Qualified candidates are often in high demand and are sought out by a variety of organizations. Making early inroads with these candidates through group partnerships can be an effective way to get a leg up on other recruiters. This involves reaching out to student groups at high schools and colleges to get your brand out there and begin preparing prospects for a future with your company. Many schools have dedicated programs for ethnic groups that prioritize the development of professional skills, creating ideal candidates for partnerships with your organization. Active involvement with your candidates builds relationships, provides opportunities, and helps you discern which candidates are most promising.

3) Community Involvement
To take organizational partnerships a step further, reach out to the community beyond educational channels. While finding prospects early in the recruitment process gives you time to guide their professional development, there are likely plenty of qualified candidates already working in the community. These populations won’t be reached by traditional recruitment methods like career fairs or student partnerships. Reach out to local community groups that share your company’s vision for diversity growth and cultural acceptance. Community involvement improves more than just your recruitment outreach—better personal relationships increase diversity awareness and fosters co-operation in the community you serve.

4) Sponsoring Events
Having trouble locating nearby events that let you broaden your recruiting outreach? Take the initiative and host them yourself. Companies that partner with ethnic or LGBT organizations to host cultural celebrations and community-based employment fairs see better candidate outreach than those who wait on the sidelines. The goal of sponsoring these events is to increase the prospective pool of talent. Imagine how many candidates go unnoticed with traditional recruitment techniques. These individuals can provide talent and insight not found from the youth-oriented demographics that are commonly targeted by formulaic recruiting efforts. Get aggressive with your advertising when hosting these events—reach out to churches, community groups, public service centers, and relevant cultural associations that serve the population you’re seeking.

While these strategies are a good place to start your diversity recruitment, they’re only the tip of the iceberg. As an organization develops its corporate culture and gains a more diverse talent pool, they’re able to review strategies and specifically tailor their outreach to the most effective channels. This initial insight is necessary for developing a talent acquisition pipeline that is efficient and brings the best possible candidates to your organization.


Author:
Marek Biernacinski
Content Pro, CEO
If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!
Comments
Please Login To Post Comments...
Email:
Password:

 
More From This Author
What day will you apply to that new career you keep thinking about? Check out these options!
The Value of Non-Traditional Forms of Diversity Recruiting
Mentorship Programs to Encourage Diversity
Making Inroads with Student Organizations to Increase Diversity within Your Talent Pipeline
5 Strategies to Employ In Your Diversity Recruitment
5 Bilingual Strategies that will Benefit Your Recruitment
Latest Client News & Resources
The Value of Non-Traditional Forms of Diversity Recruiting
There’s a reason why traditional diversity recruitment methods are used consistently—many have proven successful, so why not continue using them. Job fairs, career expos, and targeted listings are all ...more
Elynor Moss • 25 Views • June 30th, 2020
5 Bilingual Strategies that will Benefit Your Recruitment
Just how inclusive is your diversity recruitment campaign? Although the foundational goals of diversity recruitment (building relationships, broadening your business’ perspective, establishing comm ...more
Elynor Moss • 26 Views • June 30th, 2020
Leveraging Media Channels for Diversity Engagement
What makes a strong diversity recruitment campaign? There are plenty of recruitment strategies out there, but most rely on a single idea: reach as many qualified eyes as possible. Diversity recruit ...more
Elynor Moss • 32 Views • June 30th, 2020
HOW TO AVOID LIFE CHANGING 2020 CAR BUYING TRAPS!!!
Could you use a RAINBOW OF HOPE during this COVID-19 PANDEMIC? HEED THIS WARNING TO ALL BLACK CAR BUYER'S about how you can avoid being victimized by this GLOBAL NEW CAR BUYING SCAM I call "THE NO CO ...more
Bruce Smith • 2,781 Views • June 6th, 2020
For the Love of Pizza: Domino's to Offer Rewards Points for Any Pizza - Even Competitors
Revolutionary program begins in time for one of the biggest pizza days of the year - Millions of pizzas are likely to be eaten this weekend - Domino's wants to give rewards points for all of them! - ...more
Daniel Moss • 3,671 Views • May 2nd, 2019
Popular Client News & Resources
2011 Texas Southern University Tiger Career Exposition
Dear Employers: It is indeed a pleasure to invite you to Texas Southern University's (TSU) 2011 Career Exposition. The event will be held on September 29, 2011 from 10:00 a.m. - 2:00 p.m. in the TS ...more
Elynor Moss • 43,765 Views • June 24th, 2011
Check out the Top 20 College Majors for HBCU Students
Do you want to know what the Top 20 Majors are that HBCU Students are choosing? If so, check out our list that was generated by polling the members of HBCUConnect.com. 1. Business Administration 2 ...more
Elynor Moss • 36,629 Views • August 9th, 2011
Check here for your list of Historically Black Colleges that offer a concentration in Sales...
Please check out the list below of HBCUs that offer sales courses and/or degrees. If you need help contacting these colleges let our staff know and we are happy to help you connect. HBCUs with Sale ...more
Elynor Moss • 36,113 Views • July 14th, 2011
Microsoft & HBCU Connect Launch New Online Technical Challenge to offer jobs to African Americans.
HBCUConnect.com, in partnership with Microsoft, recently announced a contest to promote opportunities for minority professionals with experience in the IT industry, to compete for prizes, recognition ...more
Elynor Moss • 34,770 Views • April 23rd, 2014
Microsoft & HBCU CONNECT Announce VIP Recruitment Event in May for Black Tech Professionals
In partnership with Microsoft Cloud & Enterprise Business, Microsoft IT, and Global Foundations Services, HBCU CONNECT is offering black technical professionals the opportunity to meet with representa ...more
Elynor Moss • 34,517 Views • April 23rd, 2014