Howard's Own Sean "Diddy" Combs Pens Open Letter Criticizing Corporate America
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Posted By: Kennedy Williams on April 12, 2021 Music and business mogul Sean "Diddy" Combs is fed up with Corporate America and recently released a letter titled, If You Love Us, Pay Us: A Letter From Sean Combs to Corporate America" via revolt.tv, the website for his digital cable television network. In the letter, Combs calls out the inequality and injustice that remains prevalent in major corporations across the country. See what Diddy said in his full open letter below: “If you are neutral in situations of injustice, you have chosen the side of the oppressor.” - Desmond Tutu The same feet these companies use to stand with us in solidarity are the same feet they use to stand on our necks. When confronted by the leaders of several Black-owned media companies, General Motors listed my network, REVOLT, as an example of the Black-owned media it supports. While REVOLT does receive advertising revenue from General Motors, our relationship is not an example of success. Instead, REVOLT, just like other Black-owned media companies, fights for crumbs while General Motors makes billions of dollars every year from the Black community. Exposing General Motor’s historic refusal to fairly invest in Black-owned media is not an assassination of character, it’s exposing the way General Motors and many other advertisers have always treated us. No longer can Corporate America manipulate our community into believing that incremental progress is acceptable action. Corporations like General Motors have exploited our culture, undermined our power, and excluded Black entrepreneurs from participating in the value created by Black consumers. In 2019, brands spent $239 billion on advertising. Less than 1% of that was invested in Black-owned media companies. Out of the roughly $3 billion General Motors spent on advertising, we estimate only $10 million was invested in Black-owned media. Only $10 million out of $3 billion! Like the rest of Corporate America, General Motors is telling us to sit down, shut up and be happy with what we get. It’s disrespectful that Black-owned media companies only represent 1% of the total advertising market. It’s disrespectful that distributors refuse to carry Black-owned media brands in an era where our impact and influence is undeniable. It’s disrespectful that the same community that represents 14% of the population and spends over $1.4 trillion annually is still the most economically undervalued and underserved at every level. To repeat, $1.4 TRILLION ANNUALLY! The Almighty Black Dollar! We demand that Corporate America reinvest an equitable percentage of what you take from our community back into our community. If the Black community represents 15% of your revenue, Black-owned media should receive at least 15% of the advertising spend. The same way you understand the power of our dollars, we understand our power to take them away from any corporation that doesn’t give us the economic inclusion we deserve. We are prepared to weaponize our dollars. If you love us, pay us! Not a token investment. Not a charity check or donation. The time is now! Radical change is the only option. You’re either with us or you are on the other side. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Kennedy Williams
From Loganville, GA Spelman College class of 2020 Member Since July 2016 |
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