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Understanding the Breakdown of the Student Life Cycle from a Higher Ed IT Seat

Understanding the Breakdown of the Student Life Cycle from a Higher Ed IT Seat
Posted By: Laqwacia Simpkins on April 14, 2021

In the last few decades, higher ed institutions figured that there was no shortage of prospectus students, and they could keep their classes full even if a few students dropped out. However, times have changed, and colleges are slowly recognizing the consequences of poor management, retention, and graduation rates. Now, there’s great emphasis on understanding the student lifecycle and enhancing it to ensure students successfully enroll and graduate.

From an IT perspective, we believe that problem lies in the complex software ecosystem colleges use to manage their data. Due to this system’s inefficiencies, they can’t synchronize, exchange, deduplicate, and authenticate student data related to marketing, recruiting, enrollment, and other departments across campus.

In this post, we’ll share the breakdown of the student life cycle and how IT departments can use an integration platform to enhance performance.
Enhancing the Student Life Cycle Process in Higher Ed Institutions

1. Marketing
Due to the smartphone revolution and COVID-19 social norms, colleges are switching from traditional marketing practices by digitalizing their branding. By understanding and segmenting your target audience, you can ensure you get the right students enrolling in your college. For this, you need healthy data.

With iPaaS platforms rapidly becoming obsolete, college IT departments are now switching to an integration relationship management™ platform like ASMA Connect to cleanse their data for accurate processing and improve personalized communication across multiple platforms in real-time.

2. Recruiting
The next process in the student life cycle is recruiting, which involves working with several departments, such as marketing, accounts, coordination, and faculties to attract and assist students. This task isn’t easy; however, your IT department can make it much easier by eliminating inconsistent data, so you only have accurate, real-time insights to work with.

3.



Enrollment/Admissions
With new communication trends, colleges have no choice but to adapt, and finding new effective and creative ways to exchange information with students often falls to the IT department. Using an integration relationship management™ platform, anyone can share real-time updates without learning to code or handle complicated systems. To make this process easier, in a click of a button, AMSA Connect automatically updates phone numbers, addresses, and emails for real-time accurate information within your database and diasparate systems.

4. Student Success and Retention
The problem with traditional integration platforms like Jitterbit, Dell Boomi or Infromatica, is that they don’t provide a 360-degree view of data flowing across campus departments to improve retention and graduation rates. Even if the systems provide tons of data, it’s often too complex for them to handle. Hence, Higher Ed institutions need simplified data to deal with issues, like falling student grades, disciplinary issues, poor attendance, etc. With this information, they provide relevant feedback to ensure student success and retention.

5. Advancement
Healthy data exchange across every department can smoothly bring you to the Advancement stage, which includes processes like alumni engagement, fundraising, and other community activities. Successful advancement can help you effectively increase awareness, provide opportunities, create strategic and focused campaigns, and create long-term relationships with people, including students and staff. With AMSA Connect, Alumni can gain access to data enhancements like in-depth donor/wealth screening to get actionable information which they use in their messages, marketing, communications, and policy work to increase ROI and fundraising efforts.

Bottom Line
Due to multiple processes in the student lifecycle, Higher Ed institutions have had to manage a complex software ecosystem with broken information strings. With ASMA Connect, you can align all these processes into one super process and streamline all activities using a single platform.

If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!
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