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Gayle King Announces Million Dollar Scholarship from ViacomCBS for HBCU Students Interested in Journalism Careers

Gayle King Announces Million Dollar Scholarship from ViacomCBS for HBCU Students Interested in Journalism Careers
Posted By: Kennedy Williams on May 17, 2021

CBS This Morning host Gayle King sat down with the Dean of the USC Annenberg School for Communication and Journalism, Willow Bay, to announce the ViacomCBS HBCU Diversity in Journalism Scholarship. This million-dollar scholarship will cover annual tuition for HBCU graduates to enroll in one of USC Annenberg’s journalism master’s programs.

According to the News Leaders Association’s latest Newsroom Diversity Survey, Black journalists represent 7.12% of the overall salaried workforce among newsrooms that responded, a less than 2% increase since the organization’s 1999 survey. The NLA’s study also showed that as of 2019, only 7.7% of newsroom managers are Black.



Media legend King spoke of the impact that this scholarship will have, saying, “This new scholarship demonstrates ViacomCBS and USC Annenberg’s commitment to elevating Black excellence in journalism as well as a tremendous investment in supporting the diverse representation we all seek in the industry.”

Bay shared her sentiments about this new initiative with CBS as well, saying, "HBCU graduates are critical to advancing our country's future, including the next generation of journalists. We are proud to join ViacomCBS in accelerating Black journalists' paths to success here at USC Annenberg so they can bring their invaluable expertise and perspective to our nation's media organizations and truly propel representation forward."

SOURCE: USC Annenberg
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