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HBCU ALUM CREATES BLACK OWNED HEALTH SUPPLEMENT BRAND FOR MEN OVER 40

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Posted By: JAMES WHITE on May 22, 2021

Meet Jimmy White, a 60-year old fitness influencer who is the founder of Fit Over 40, a line of health supplements for men who are over the age of forty. A Howard University alum, Jimmy is also the co-founder of the popular Facebook fitness groups Fit Black Men Over Forty and Fit Black Women Over Forty, which have a combined following of more than 10K members. The pages offer helpful tips on healthier eating, cardio exercises that work, and feature many success stories of people well over 40-years old who are living healthier lifestyles.


As the United States continues to reopen after a full year of lockdowns and social distancing due to the pandemic, many African-American men over 40 seeking to maintain a fit lifestyle are turning to the health supplements produced by Fit Over 40. Their high-grade supplements are formulated with 100 percent pure and natural ingredients. For example, one popular product contains turmeric, which helps reduce discomfort, promotes digestive health, regulates metabolism, weight management, and memory function. The other products have similar high-quality ingredients as well.
“Traditional wisdom and popular opinion say that the body goes into drastic decline, so much so that after reaching the 40-year-old mark, your muscles begin to disappear,” says White, who has been working with health experts to develop the fitness formula in his health supplements. “This is not true if you treat your body like the high-performance machine that it is.”

In addition to being an HBCU alum, White is also a member of the Kappa Alpha Psi Fraternity Incorporated. He was concerned about the Black health crisis during the pandemic and was particularly concerned about the disproportionate effects and fatalities that resulted from Covid 19 on Black males.

As of March 2021, 1 in 555 Black Americans has died (or 179.8 deaths per 100,000), the second-highest mortality rate, only behind Indigenous Americans, according to the APM Research Lab, an institute producing nonpartisan, fact-based research, surveys, demographic analysis, and more. They wrote, “Black Americans suffered the greatest losses in the month of April 2020 — especially in cities where the pandemic first raged…”

According to the Centers for Disease Control and Prevention, recent data showed that in recent weeks, the number of COVID-19 deaths has declined. And even when the crisis is over, there needs to be a focus on building stronger health outcomes as the pandemic illuminated long-standing inequalities in health among racial and ethnic minority groups.

The pandemic forced an unexpected sedentary lifestyle that has been exacerbated by poor eating habits out of stress, food insecurity, homelessness, comorbidities and other side effects of the pandemic. This pressure has pushed many people into a slow physical decline, even though many over 40 have blamed the effects on aging. However, White says that does not have to be the path for everyone.

“Healthy eating, taking our supplements and rigorous, consistent movement are the medicine and fuel that will make your body ageless,” says White. “They enable a person to have a good quality of life without serious illnesses as they age. And I think the use of the products will help give a little extra push in the marriage department.”

Some products in the Fit Over 40 line include Oxy Burn, a natural supplement with properties that aid in energy and focus. It increases muscle strength, fat metabolization, and increase mental acuity; African Mango extract that’s beneficial for weight loss with an abundance of fiber and healthy fats; and the popular Male Enhancement, a blend of core ingredients like Bioperine and Vitamin B12 that support stamina and sexual libido.

White has personally demonstrated how faulty it is to think that the body will decline drastically and naturally as some people expect muscles to soften, become flabby, or disappear.

As a healthier lifestyle practitioner himself, he says that the outcome is different if each person treats his or her body with care. Besides daily workouts, healthier food intake and the supplements, “you know that you can live fit over 40, 50, or 60,” Mr. White added. “I’ve proven it can be done, and others have done it.”

When you order from the company, you can enjoy the peace of mind of knowing that the supplements are manufactured with strict adherence to current Good Manufacturing Practices (cGMP) standards.

For more information and/or to place an order, visit TheFitOver40.com

For press inquiries, contact Jimmy White at (609) 638-5383.
If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!

HBCU ALUM CREATES BLACK OWNED HEALTH SUPPLEMENT BRAND FOR MEN OVER 40

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HBCU ALUM CREATES BLACK OWNED HEALTH SUPPLEMENT BRAND FOR MEN OVER 40
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