Cricket Wireless Teams up with National Battle of the Bands to Support HBCU Students
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Posted By: Kennedy Williams on June 01, 2021 Cellular service provider Cricket Wireless is supporting HBCUs in a major way! As announced by Webber Marketing and Consulting, LLC, the largest marketing agency of record for HBCUs, Cricket Wireless is now the official wireless provider of the National Battle of the Bands (NBOTB). In a statement about the new partnership, Derek Webber, CEO of Webber Marketing and Creator of the National Battle of the Bands said, “It’s our commitment to raise scholarship dollars, create opportunities, and elevate the exposure of HBCU bands and their students, so when we connect with partners like Cricket Wireless who are just as committed to our mission as we are, it accelerates our efforts and expands our capabilities to get the job done." According to HBCU Gameday, as the official wireless provider, Cricket will support the Black Music Month re- airing special of the “Salute to HBCU Marching Bands” film in June – the film first premiered back in February for Black History Month. They will also contribute to the amplification of HBCU bands’ and band members’ stories and assist the NBOTB in expanding its HBCUs Band Together scholarship initiative to reach more HBCU marching bands, which is at the heart of the event’s mission. Chief Marketing Officer and Vice President of Cricket Wireless, Tiffany Baehman expressed her excitement about the new partnership saying, "After years of supporting HBCU football, we wanted to be 'all in' on the game. HBCU football games aren't complete without the bands. We are excited to extend our relationship to include the National Battle of the Bands. Cricket will support the Band Together Scholarship, as well as engage with the participating bands and band members to give viewers an inside look at the National Battle of the Bands.” The 2021 Cracker Barrel National Battle of the Bands presented by Pepsi Zero Sugar will be hosted in Houston, Texas at the NRG Stadium the last weekend in August. For more information and announcements about the NBOTB visit http://www.nationalbattleofthebands.com and stay updated on social media at @NationalBattleOfTheBands (Facebook/Instagram) / @NationalBOTB (Twitter). SOURCE: HBCU Gameday Image: @NationalBOTB on Twitter If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Kennedy Williams
From Loganville, GA Spelman College class of 2020 Member Since July 2016 |
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