HBCU Change and HBCU Buzz Team Up to Raise $1 Billion For Historically Black Colleges and Universities
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Posted By: Kennedy Williams on June 21, 2021 HBCU Change, a philanthropic digital app, and HBCU Buzz, a leading multimedia marketing agency specializing in HBCU content and campaign strategies, have joined forces to rally alums around the effort to raise $1 billion for Historically Black Colleges and Universities over the next five years. The strategic partnership will promote the HBCU Change app’s user-friendly donation platform in an effort to help HBCUs become self-sustaining institutions that do not have to rely on sporadic contributions and government funding to survive. HBCU Buzz will launch the initiative with a campaign to secure 5,000 downloads for the app. Launched in 2020, HBCU Change works by rounding up purchases to the nearest dollar and then collects the money in an HBCU Change account linked to a credit or debit card. These funds are donated each month to the HBCU of your choice and go toward school endowments and scholarship trusts. According to the United Negro College Fund (UNCF), HBCUs, in general, have smaller endowments and face higher fees when trying to raise money for major projects, like new buildings or new academic offerings. A recent study found that HBCUs pay, on average, 92 cents per $100 raised to underwriters—about 14% more than their non-HBCU counterparts. “Even before the pandemic, HBCUs have long struggled to maintain financial stability,” says HBCU Change founder Xavier Peoples. “COVID-19 has only exacerbated their situation, causing issues such as revenue loss, reduced enrollment, and layoffs. This makes our billion-dollar mission to strengthen the economic structure of these beloved schools even more critical. I am grateful to HBCU Buzz for recognizing the urgency of this matter and for their willingness to take action.” “We are thrilled to partner with an organization that uses innovative strategies to focus on the value of the HBCU community,” said Luke Lawal, Founder, and CEO of HBCU Buzz. “As we continue to unfold this campaign, our hopes are to demonstrate the importance of investing in the growth of education by spreading awareness and garnering support to improve a better future for the Black college community.” For more information on HBCU Change or to download the app, visit HBCUChange.com. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Kennedy Williams
From Loganville, GA Spelman College class of 2020 Member Since July 2016 |
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