Ky'Wuan Dukes Inks Endorsement Deal With Bojangles, Making Him The First HBCU Athlete to Do So
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Posted By: Kennedy Williams on August 10, 2021 Johnson C. Smith freshman wide receiver Ky'Wuan Dukes recently inked a deal with Charlotte-based fast-food chicken franchise Bojangles, making him the first HBCU athlete to sign an endorsement deal. Ever since the NCAA ruled to allow student-athletes to profit off their own names and likeness beginning on July 1st, college athletes all over the country have been signing deals left and right. Dukes spoke about how monumental the new rule is saying, “It’s already hard for us as it is, [but] I’m glad we get that rule because… we are able to promote ourselves for marketing and be introduced to things we’ve never really seen.” The new rule not only makes it possible for collegiate athletes to make money but also provides them an avenue to pay for their education and other necessities. Bojangles Chief Brand and Marketing Officer, Jackie Woodward, expressed the company's excitement about the new deal saying, "We’re thrilled to have Ky’Wuan join Team Bojangles as the first HBCU athlete on our roster. We look forward to continuing our partnerships with HBCUs and athletes throughout our footprint." We look forward to seeing more endorsement deals involving HBCU athletes. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Kennedy Williams
From Loganville, GA Spelman College class of 2020 Member Since July 2016 |
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