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Bayou Classic Announces Presenting Sponsors of Halftime Show

Bayou Classic Announces Presenting Sponsors of Halftime Show
Posted By: Kennedy Williams on September 21, 2021

The Bayou Classic announced that Grambling University Foundation, Inc. and the Southern University System Foundation, Inc., have extended their corporate partnership agreement with The Coca-Cola Company and Coca-Cola Bottling Company United, Inc. (UNITED) to become the Official Presenting Sponsor of the Annual Bayou Classic Halftime Show.

The Bayou Classic ranked as the #1 HBCU Classic in the nation, is the iconic collegiate gridiron matchup between Southern University and Grambling State University. The 48th Annual Bayou Classic, presented by Procter & Gamble, will be played Nov. 27, 2021, at the Mercedes-Benz Superdome in New Orleans.

This partnership allows Coca-Cola to continue to demonstrate its ongoing support of Historically Black Colleges and Universities (HBCUs), and leverage the classic’s live events, digital and social media assets as well as pre-existing national broadcast and media rights. The partnership also includes exclusive rights for Coca-Cola as the “official soft drink of the Bayou Classic.”

“We are very excited to have The Coca-Cola Company and Coca-Cola UNITED on board as a presenting sponsor of the Bayou Classic Halftime Show,” said Dottie Belletto, President and CEO of NOCCI (New Orleans Convention Company, Inc.), the event management firm for the 48th Annual Bayou Classic.



“Thanks in large part to their continued support, we are confident that both our families and fans will continue to have a halftime experience they will never forget.”

Coca-Cola has been a proud partner of the Bayou Classic for more than ten years.

“The Coca-Cola Company and Coca-Cola UNITED are proud to support the rich tradition between Southern University and Grambling State University,” said Morio Lee, Director of Multicultural Marketing and Community Affairs for Coca-Cola UNITED’s West Region. “We are also honored for the continued opportunity to connect with Historically Black Colleges and Universities that play such a vital role in the communities we serve.”

“Southern University and the SU System Foundation are excited and grateful for The Coca-Cola Company and Coca-Cola UNITED’s continuing sponsorship of our renowned Bayou Classic and Historically Black Colleges and Universities,” said Ray L. Belton, President-Chancellor, Southern University System “This partnership expansion further indicates Coca-Cola’s commitment to showcasing HBCU talent and to providing resources to enhance the academic and athletic programs of Southern and Grambling.”

“Coca-Cola continues to be a valued partner in the fan and game day experience and the halftime show is an important part of that,” said Grambling State University President Rick Gallot. “As we look forward to returning to New Orleans by attending this much-anticipated event, we are grateful to Coca-Cola for their support of the Bayou Classic Halftime show.”

SOURCE: Grambling State University
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