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THE 3RD ANNUAL MACRO X HBCU ENTERTAINMENT SUMMIT

THE 3RD ANNUAL MACRO X HBCU ENTERTAINMENT SUMMIT
Posted By: Assistant Team The Collins Jackson Agency on October 21, 2021

In partnership with SheaMoisture, Beats, Warner Bros. Pictures, The National Urban League, Live Nation and The Coca-Cola Company

ANNOUNCES ITS IN-PERSON MICROFESTIVAL
IN ATLANTA
ON SATURDAY, OCTOBER 23, 2021

Aunjanue Ellis, Nicole Ari Parker, Prentice Penny, Nicco Annan, Young Nudy, Stephen "Dr." Love
and Many More Confirmed to Appear

Festivities Begin At 12 noon EST At Atlantic Station

LOS ANGELES, CA – (October 21, 2021) The MACRO X HBCU Entertainment Summit (www.StayMACRO.com), presented by SheaMoisture, Beats, Warner Bros. Pictures, The National Urban League, Live Nation and The Coca-Cola Company will be in-person this year for its third annual showcase on Saturday, October 23, 2021 in Atlanta. This year’s summit will take place at Atlanta’s Atlantic Station between Fowler Street NW and 20th Street. The microfestival will host an array of panels and programming, a pitch competition, food trucks, giveaways, a docuseries screening and a film screening. This year, the summit will also be available to students at Historically Black Colleges and Universities (HBCUs) across the country via livestream on TikTok starting at 12 noon EST.

The inaugural summit debuted on the campus of Howard University in 2019 with the mission to engage and educate students on the vast careers, opportunities and paths in the media and entertainment fields. This year’s event will include appearances by Aunjanue Ellis, Prentice Penny, Nicole Ari Parker, Nicco Annan, Young Nudy and Stephen "Dr." Love as well as a host of entertainment industry executives.

The event is open to students and alumni from Atlanta HBCU’s – Clark Atlanta University, Morehouse College, Morris Brown College and Spelman College as well as aspiring media and entertainment professionals in the Atlanta area. All attendees must register to attend at https://themacrosummit.splashthat.com/. Attendees must provide proof of vaccination or a negative COVID-19 test within 72 hours of the event.

SheaMoisture returns as a sponsor of The MACRO X HBCU Entertainment Summit, continuing the brand’s commitment to celebrating culture, championing Black businesses and advocating for justice. They will present Watch Them Work, MACRO’s digital docuseries that follows two current HBCU student scholar-business owners.

Beats joins as a sponsor punctuating its long-standing commitment to empower Black talent into an impactful mentorship program for HBCU students across the country -- providing unmatched industry resources and access to the next generation of creatives. Building on this initiative, Beats partnered with MACRO, the Academy Award® nominated media company driven by Black people and people of color, to evaluate and provide constructive feedback to three finalist teams on their big idea for the next great film before naming a winner at the MACRO X Beats Film Pitch Competition.

The National Urban League and its Greater Atlanta chapter will activate a mobile vaccine and testing center in a national pledge to go “All In” against COVID-19. National Urban League ambassadors, powered by Black Men Engaged, will encourage college-aged students and event participants to get vaccinated and pledge to create safe spaces, while also providing access to COVID-19 vaccines and flu shots. The partners aim to make the event a safe zone for all participants, hoping to minimize the fear and anxieties that come with socializing during the pandemic.

Live Nation, the world’s leading live entertainment company, is committed to diversifying the employee talent pipeline coming into the live industry. As part of that effort, Live Nation has signed on as a sponsor and executives from the company will be onsite to host a panel discussing the different facets of careers in the live entertainment industry, while also speaking directly with students to offer insight into current and future career opportunities.

Warner Bros. Pictures will sponsor the closing event of the summit—an advance screening of its upcoming highly anticipated film King Richard. The drama follows the journey of Richard (Will Smith) and Oracene Williams (Ellis) as they guide daughters Venus and Serena Williams on their path to changing the sport of tennis and the world forever.

Below is a partial listing of the schedule of events.

12:00pm
Doors open. Music by DJ Jash Jay and DJ Rayymon Beats.

12:30pm
All The Way Live. Presented by Live Nation.
A moderated discussion about careers in the live music industry.
Panelists:
Jason “J” Carter, Co-founder & Chief Marketing Officer, One Venture Group and Founder, ONE Musicfest
Michael Carney, Booking, Live Nation Urban
Rahshiene Taha, Vice President, Head of Properties/IP Development, Live Nation
Shavonne L. Dargan, Senior Vice President, Strategy & Marketing, CURATeD by Live Nation

1:00pm
The Playbook: Charting Your Unique Path to Hollywood – A Virtual Panel
This virtual panel will educate viewers on the strategies, skills and mindset needed to get a foot in the door. What to do and what not to do when building a personal network, how to make a great impression and what it takes to survive and thrive in media and entertainment will all be discussed.
Moderator: Khalid Jordan, Director of Development, MACRO Television Studios
Panelists:
Jermaine Johnson, Manager, 3 Arts Entertainment
Prentice Penny, Writer/Producer/Director, Insecure, Uncorked
Salena Rochester, Vice President, Current Production & Development, NBC Universal Media, LLC

2:00pm
Damn, That's A Job?!?: Dream Driven Careers
This roundtable discussion focuses on utilizing skills that are often undervalued and/or overlooked and turning them into incredible careers. Executives will speak on redefining what it means to be a storyteller in this business, creating one’s own lane and manifesting dreams by activating one’s unique skills, gifts and interests.
Panelists:
Arthur Lewis, Creative Director, Fine Arts and Artist Space, United Talent Agency (UTA)
Jon Gist, Vice President, 360 Marketing & Brand Strategy, BET Networks
Provi Fulp Ramphal, Costume Designer, Queens, Black Lightning

3:15pm
Screening of MACRO Presents: Watch Them Work. Powered by SheaMoisture.


This digital docuseries, follows two current HBCU students (Clark Atlanta University’s Darris Rushing and Howard University’s Rachel Motley) as they handle their books and their business while they do the seemingly impossible: run their own successful enterprises while juggling the demands of a full course load at their respective schools. In the two episodes featuring these two scholar-business owners, viewers will learn their successes, their challenges and their why in this engaging web series that will be followed by a fireside chat to discuss.
In Conversation:
Darris Rushing, Celebrity Wardrobe Stylist, Love & Hip Hop Atlanta
Rachel Motley, Graphic Designer
Simone Jordan, Global Head, Purpose & Brand Partnerships, SheaMoisture

4:15pm
In Conversation With: Nicco Annan, Actor, P-Valley

4:45pm
MACRO x Beats Film Pitch Competition
MACRO and Beats offered current students, 2020 and 2021 graduates of Atlanta’s Morehouse College, Spelman College, Clark Atlanta University and Morris Brown College the opportunity to pitch their passion film project to top Hollywood executives. The executives will evaluate and provide constructive feedback to three finalist teams on their big idea for the next great film. One team will win the opportunity to attend the Beats Black Creators Summit later this year as well as The 5th Annual MACRO Lodge at Sundance Film Festival in January 2022.
The Judges:
Autumn Bailey Ford, Producer, Tulsa, Black Bear
Nicole Ari Parker, Actress, Empire, Star
Stephen "Dr." Love, Producer, They Cloned Tyrone, The Land

6:00pm
Coca-Cola Presents Young Nudy

7:30pm
Screening of King Richard. Powered by Warner Bros. Pictures. Followed by A Virtual Post-Screening Q&A with Aunjanue Ellis.
Moderated by Stacey Walker King, Chief Brand Officer, MACRO
Regal Cinemas 18, 1380 Atlantic Drive, Atlanta, GA 30363
Directed by Reinaldo Marcus Green (Monsters and Men) from a script by Zach Baylin. Armed with a brazen plan, Richard Williams (Will Smith, who also produced) is determined to write his daughters Venus and Serena into history. Training on Compton, California’s neglected tennis courts, the girls are shaped by their father’s unyielding commitment and their mother’s balanced perspective and keen intuition, defying the seemingly insurmountable odds and prevailing expectations laid before them. Aunjanue Ellis (If Beale Street Could Talk) stars as the girls’ mom and Richard’s wife, Oracene Williams.

###

About MACRO
Launched in 2015 by Founder & CEO Charles D. King, MACRO is a multi-platform media company representing the voice and perspectives of Black people and people of color. The company’s multiple business verticals include a film (MACRO) and television studio (MACRO Television Studios) that finances, develops and produces theatrical features and premium television, talent (M88) and content creator (UNCMMN) representation divisions, a branding and creative agency (Brand MACRO) and an affiliated venture firm (MaC Venture Capital). The company’s film projects have received fifteen Oscar nominations and three wins. MACRO co-financed the Academy Award® nominated Judas and the Black Messiah, Mudbound, Fences and Roman J. Israel, Esq.; as well as the critically acclaimed films Just Mercy, Sorry to Bother You, Nine Days, Farewell Amor, Blast Beat, The Land and most recently, Blue Bayou. On the television side, the Netflix drama series’ Raising Dion and Gentefied are both executive produced by MACRO Television Studios and currently in post-production on their second seasons. Go to https://www.staymacro.com/about for more information.

About SHEAMOISTURE
SheaMoisture is committed to serving those who have been underserved. Shea butter is one of the brand’s core ingredients, praised for its hydrating and nourishing properties. As part of their Community Commerce business model, SheaMoisture partners with women-led co-ops in Northern Ghana to source their namesake shea butter. With the core belief that commerce can bring true economic independence and empower women to break cycles of poverty, the brand further reinvests into both the co-ops and the communities it serves throughout the U.S. Twitter | Facebook | Instagram

About BEATS
Beats is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

About WARNER BROS. PICTURES
Warner Bros. Pictures is part of the Warner Bros. Pictures Group, which also includes New Line Cinema, Warner Animation Group and DC-based film production. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Pictures Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films comprised of worldwide theatrical releases and films premiering exclusively on HBO Max. To date, Warner Bros. remains the only studio to cross the $1 billion mark both domestically and internationally 19 years in a row — an industry record.

About THE NATIONAL URBAN LEAGUE
The National Urban League is a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities. The National Urban League spearheads the efforts of its 91 local affiliates through the development of programs, public policy research and advocacy, providing direct services that impact and improve the lives of more than 2 million people annually nationwide. Visit www.nul.org and follow us on Facebook, Twitter, and Instagram: @NatUrbanLeague.

About LIVE NATION
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. Live Nation brings concerts and festivals to over 40 countries around the world and is the largest financial supporter of artists, paying them $6 billion in 2019 alone. Live Nation has thousands of employees around the globe making all of this possible and has made it a top priority.

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