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McDonald’s of DMV Region, Gen.G, Cxmmunity Host HBCU NetWORK Gaming Conference on Nov. 12-13

McDonald’s of DMV Region, Gen.G, Cxmmunity Host HBCU NetWORK Gaming Conference on Nov. 12-13
Posted By: Matt Basta on November 11, 2021

FOR IMMEDIATE RELEASE

McDonald’s of DMV Region, Gen.G, Cxmmunity Announce HBCU NetWORK Gaming Conference

The virtual conference will feature a series of gaming, esports, and educational panels, tournaments and workshops tailored for HBCU students

LOS ANGELES (November 11, 2021) - McDonald’s of Washington, D.C., Maryland, Virginia and Eastern Shore; global esports organization Gen.G; and Cxmmunity, a nonprofit whose mission is to increase the number of minorities engaging in the gaming industry, today announced they are partnering to host the HBCU NetWORK, a two day gaming and esports conference for HBCU students in the Baltimore, Washington, D.C., and Eastern Shore area.

The virtual conference, which will be streamed on November 12 and 13 on twitch.tv/gengsports, will feature competitive games, panels and workshops such as highlighting African-American leaders in the esports and gaming community. Throughout the event, attendees will hear from prominent speakers and panelists in topics such as “Unsung Heroes: Lesser Known Careers in Gaming” or the “Craft Your Story” workshop, intending to help attendees build their personal brand.

Locally-owned McDonald’s franchise locations supported Gen.G and Cxmmunity on overall event programming, tournament execution, and fostering connections with HBCUs in the DC, Maryland and Virginia (DMV) area. The partnership’s mission is to bridge opportunity gaps in the gaming and esports industry by presenting HBCU students with the opportunity to interact potential career paths in all areas of competitive gaming from content creation to venue management. Creating opportunities for HBCU students is yet another way local McDonald’s Owner/Operators support growth and equity in their communities.

"We want to support the next generation of leaders in our community by offering them ways to engage with industries that excite them and match their passions and talents, " said Raoul Alvarez, a local McDonald’s Owner/Operator. "We're committed to showing our belief in the futures of these students and couldn't be more excited to partner with Gen.G on this exciting esports conference."

Cxmmunity is also creating a mentorship program for selected HBCU students that are aspiring content creators, with Gen.G providing equipment to improve their gaming setups and influencers to engage with students through games.

“As we developed this program with McDonald’s and Gen.G, it was incredibly important to offer these students a complete experience in terms of curriculum, community and some competition,” said Ryan Johnson, founder and executive director of Cxmmunity. “We want to connect them with leaders in our industry who can inspire them to pursue a career in the esports or video game industry.”

Additionally, top competitive players and clubs from HBCUs in the DMV area will be invited to participate in tournaments, with cash prizes going to the winning programs. A highlight of the conference will be the “Hero Stories” panel in which guest speakers will share their personal career journeys, coach students on how to improve their gaming abilities, and share industry knowledge on how students can become better content creators.



“We are excited to once again partner with McDonald’s, this time to focus on the development and growth of diversity and representation in the esports and gaming space,” said Kahlil Keys, Director of Strategic Initiatives at Gen.G. “Working with Cxmmunity to foster community and encourage academic excellence has been instrumental in furthering our mission of developing the industry’s next generation of talented and diverse voices.”

In addition to tournaments and guest speakers, the conference will feature development events including a professionalism workshop and a content creator workshop focused on how to build a personal brand. Students will also have the chance to participate in a virtual cosplay contest and enter giveaways between panels and tournaments.

HBCU NetWORK is presented by DMV McDonald’s Gaming, which extends the Brand's gaming program. Earlier this year, McDonald’s and Gen.G announced the expansion of the Crew League and All Stars competition to the East Coast, which aimed at engaging employees and gaming fans in select regions across the U.S.

About Gen.G:
Established in 2017, Gen.G is the leading esports organization connecting the United States and Asia. Currently ranked no. 6 in the Forbes list of the “World's Most Valuable Esports Companies,” Gen.G is the only major organization that owns and operates top teams in the world's leading esports markets — China, South Korea and the United States. Its unique portfolio of teams, winners of seven global championships to date, includes the Seoul Dynasty franchise of the Overwatch League; 2014 and 2017 League of Legends world champion team in South Korea; the world's top all-women's Fortnite team, based in Los Angeles; and the NBA 2K League's historic expansion franchise in Shanghai.

United under #TigerNation, Gen.G's core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. The company has quickly become a commercial and thought leader, building a global, inclusive and cross-cultural future for sports entertainment. Its widely acclaimed initiatives include: #TeamBumble, the leading team platform for the empowerment of women in gaming; and Gen.G Elite Esports Academy, the world's first fully-integrated academic esports program. Gen.G's teams, content creators and corporate staff work out of their offices in Los Angeles, Seoul and Shanghai. More information about Gen.G esports and its teams can be found at this link.

About McDonald’s of Washington, D.C., Maryland, Virginia and Eastern Shore
McDonald’s of Washington, D.C., Maryland, Virginia and Eastern Shore is comprised of 472 franchised restaurants owned and operated by 55 local owner/operators. For more information visit www.mcdonalds.com or download our app at McD.to/GetApp.

About Cxmmunity
Cxmmunity; pronounced “community”; is committed to increasing minority youth participation in the esports and video game industries to achieve equal opportunity as new jobs and professions are being created. They do this by ensuring that underserved K-12 and HBCU students have the necessary access to develop skills within STEM and business-management through exposure to video game publishers; film producers; sports and entertainment executives; professional athletes; and world-renowned artists. Cxmmunity won the 2021 Tempest Award for “Collegiate Esports Partnership of the Year” with Twitch and its HBCU Esports League. For more information, please visit www.cxmmunity.co/.
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